Marketing Knowledge  (English, Paperback, Koli L. N.)

Marketing Knowledge: Useful For Various Competitive Exams Especially For Banking Services is a reference book on various aspects of marketing aimed at aspirants of competitive exams. The book begins with an overview of marketing, focusing on its nature, scope, and importance. Subsequent chapters cover concepts such as marketing environments, product life cycle, buyer behaviour, pricing, sales management, and sales promotion. Topics like channels of distribution, modern marketing, and bank marketing are covered in the last few chapters. The book was published in 2008 by Upkar Prakashan.