Book: Marketing Management This Book, As The Title Suggests, Covers All The Topics Prescribed By Various Universities And Management Institutions On Marketing Management And Sales Management. With Data Gathered From Latest Publications On The Subject, Material Drawn From Standard Textbooks, Narration In Simple Language, Analytic Presentation Using Central, Side And Running Headings, Examples Drawn From Indian Context And Actual Examination Questions At The End Of Each Chapter, This Book Has Been Designed As An Ideal Textbook For The Student And A Reference Work For The Teacher Of The Subject.
Details of Book: Marketing Management Book: Marketing Management
Author: Arun Kumar
ISBN: 8171567282
ISBN-13: 9788171567287
, 978-8171567287
Binding: Paperback
Publishing Date: 1998
Publisher: Atlantic Publishers & Distributors (p) Ltd.
Number of Pages: 548
Language: English