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Marketing Management (English) 13th Edition

(Paperback)
Paperback
Author: Philip Kotler
Language: English
Length: 792 pages
Publisher: Pearson
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Marketing Management (English) 13th Edition (Paperback) Price: Rs. 699

The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples.

Key Features

  • NEW - Rural marketing memos in each chapter that provide tips and suggestions at all stages of marketing to rural customers, as well as directions in dealing with various marketing decisions
  • NEW - A South Asian perspective through new cases from South Asian countries that discuss a variety of aspects, including the socioeconomic characteristics of urban and rural consumers, demographics, and sociocultural nuances
  • NEW - Access to the cases of all the international versions of Marketing Management including USA, China, Middle East, Europe, Africa, Australia, and Canada
  • NEW - Cases on the companion Web site comprising teaching tips, take-home assignments, discussion, multiple-choice, and role-play questions
  • NEW - Breakthrough marketing boxes to highlight innovative and insightful marketing accomplishments by leading organizations Additional student and instructor resources are available.

About the Author
Dr. Philip Kotler
has a doctorate in economics from MIT, and he has written many books on marketing management.

Kotler has received many awards, including the first Distinguished Marketing Educator Award from American Marketing Association, and the Marketing Excellence prize from the European Association of Marketing Consultants and Sales Trainers.

Kevin Lane Keller has been teaching marketing management and principles for many years, and he has also written books on marketing and related topics.

Keller has been on the faculty of many major Universities and Business Schools, including the Stanford Graduate School of Business, University of North Carolina, and University of California.

Other books by these authors include B2B Brand Management, Brand Sense: Sensory Secrets Behind the Stuff We Buy, Marketing Principles (Set of 2 Books), and A Framework for Marketing Management.

Abraham Koshy is Professor of Marketing at IIM, Ahmedabad. He is a highly respected researcher, teacher, and consultant. He has published research papers in major business journals like Revue Fran?aise Du Marketing and Asian Journal of Marketing.

Mithileshwar Jha is Professor of Marketing at IIM, Bangalore. He has a masters degree in management from IIM, Ahmedabad, and has also been a member of the faculty in many leading Indian management institutes like XLRI, Jamshedpur, and IIM, Lucknow.

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Table of Contents

PART I: Understanding Marketing Management

1. Defining Marketing for the 21st Century
2. Developing Marketing Strategies and Plans

PART II: Capturing Marketing Insights

3. Gathering Information and Scanning the Environment
4. Conducting Marketing Research and Forecasting Demand
PART III: Connecting with Customers

5. Creating Customer Value, Satisfaction and Loyalty
6. Analyzing Consumer Markets
7. Analyzing Business Markets
8. Identifying Market Segments and Targets

PART IV: Building Strong Brands

9. Dealing with Competition
10. Creating Brand Equity
11. Crafting the Brand Positioning

PART V: Shaping the Market Offerings

12. Setting Product Strategy
13. Designing and Managing Services
14. Developing Pricing Strategies and Programs

PART VI: Delivering Value

15. Designing and Managing Integrated Marketing Channels
16. Managing Retailing, Wholesaling and Logistics

PART VII: Communicating Value
17. Designing and Managing Integrated Marketing
18. Managing Mass Communications: Advertising, Sales
19. Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling

PART VIII: Creating Successful Long-Term Growth

20. Introducing New Market Offerings
21. Tapping into Global Markets
22. Managing a Holistic Marketing Organization for the Long Run

Specifications of Marketing Management (English) 13th Edition (Paperback)

University Books Details
Specialization Mechanical Engineering, B.A(Psychology), B.A(Economics)
Book Details
Publisher Pearson
ISBN-10 813171683X
Edition 13th
Number of Pages 792 Pages
Publication Year 2008
Language English
ISBN-13 9788131716830
Binding Paperback
Contributors
Authored By Philip Kotler
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Reviews of Marketing Management (English) 13th Edition (Paperback)

4.8

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Based on 36  ratings

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★★★★★
★★★★★

Diptak Das

May 14, 2012

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Readers Choice

For any marketing student studying MBA in India this is THE BOOK you're looking for. Excellent material, outstanding examples with South Asian perspective. Specially for students of BBA(H)& MBA in WBUT, this your Marketing Bible.
★★★★★
★★★★★

Vivek Chauhan

Apr 11, 2012

The Geeta of Marketing

It is undoubtedly the best and the most comprehensively written book on Marketing. Giving relevant practical examples, content is as real-time as it can be put on paper.
All the concepts are touched with the same expertise and language is simple to comprehend as well.
Just Get It !!
★★★★★
★★★★★

SREEJITH S

Dec 30, 2011

Marketing Bible

Philip Kotler's marketing management is a must for every marketing professional. Infact you can apply the techniques explained in this book to your professional career.

Infact Abraham Koshy (IIM A) and Jha has given an Indian Perspective for this book. Great to keep it as a treasure, and go through it when you are confused with any of the marketing activities - It gives a structure.
★★★★★
★★★★★

JAYESH SINHA

Aug 5, 2012

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certified buyer

great book

very good book for management guys and very easily explained concepts with the help of examples as well as case studies with day to day used products whose brands are very well known .also it is the cheapest price available in the market
★★★★★
★★★★★

GARGI SARKAR

Jun 25, 2012

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certified buyer

value for money :)

Marketing Management 813171683x
by Philip Kotler Abraham Koshy Mithileswar Jha Kevin Lane Keller
The South Asian edition of Marketing Management remains the bestselling textbook.

Awesome delivery and right price.
Thank you Flipkart :)
★★★★★
★★★★★

Anirudh Menon

Nov 28, 2011

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certified buyer

Bible of Marketing

This is a great book.. its called the Bible of Marketing.. Well explained in a easy to understand language..

And as usual Flipkart at it best, got the book in just one day!! Great work guys.. Keep up the gud work..
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