Marketing Management,

Rapid advances in management concepts and techniques and changes in the climate in which business organisations, institutional enterprises and governments operate call for a more comprehensive and authoritative information on all modern arts and science of management.
About Author :
R K Malhotra is a chief executive officer of a lead management consultancy firm in New Delhi.
Contents :
Introduction The Marketing Environment Marketing information and fresearch Marekting decision theory and techniques Sales and distribution management Advertisement management Long term market planning Product planning and innovation The challenge of international trade International marketing Strategic marketing management Social marketing