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Marketing Management: A South Asian Perspective is a highly informative book on marketing from the South Asian standpoint. The revised edition of the book has many new key features that make the book a must-read for those in the marketing field.
Summary Of The Book
Marketing Management is regarded as one of the best study materials on marketing throughout the world, and Marketing Management: A South Asian Perspective presents various dynamic theories and practices in marketing in such a manner, that the book today is extensively followed by a plethora of people including students, teachers and marketing professionals. This book retains the salient aspects of the previous editions and in addition presents plenty of fresh information on marketing from the global and local perspectives.
One key feature of the updated version of Marketing Management: A South Asian Perspective is that it contains new vignettes at the beginning of each chapter that have the potential to trigger long bouts of meaningful classroom discussions on the subject. In addition, the Marketing Memo and Marketing Insight boxes have been revised in the 14th edition of the book that throws ample light on the challenges and chances marketers might face in rural South East Asia.
Marketing Management: A South Asian Perspective also contains several new subsections and in-text cases that address the drastic alterations that have occurred in the marketing world today. A portion of the subject matter has also been reorganized to put the spotlight on South Asia, which is the focal point of the book. The book emphasizes on holistic marketing and the interdependencies that exist in the global marketing scenario in the present times. The book covers topics like Competitive Dynamics, Tapping into Global Markets, Communicating Value, Setting Product Strategy, and Creating Customer Value and Customer Relationships.
Marketing Management: A South Asian Perspective discusses various marketing issues not only via prosaic information, but also in a more attention-captivating way through lecture slides and files containing test items.
About The Authors
Philip Kotler is regarded as a premier personality on marketing.
His other books are Principles of Marketing, Marketing 3.0: From Products to Customers to the Human Spirit and Kotler on Marketing: How to Create, Win, and Dominate Markets.
Kotler is currently a professor at Kellogg School of Management. Kotler has written over one hundred journal articles and 40 books. He has been conferred honorary degrees by the University of Zurich, Budapest School of Economic Science and Public Administration, the University of Stockholm, and many other universities.
Kevin Lane Keller is a renowned top marketing academic and an experienced marketing teacher.
Keller has authored Strategic Brand Management and Best Practice Cases in Branding.
Kevin Lane Keller is a professor at Dartmouth College. He has previously taught at the University of California, Berkeley, and the Stanford Graduate School of Business.
Abraham Koshy is a professor of Marketing at IIM, Ahmedabad. He is also an eminent consultant, researcher and corporate trainer.
Other works of Koshy include Growth and Transformations of Small Firms in India, Managing Alternatives and Marketing of Information Products and Services.
Professor Koshy is a visiting professor at Glasgow University and the European School of Management. Koshy was also a visiting professor at Strathclyde Business School.
Mithileshwar Jha is a professor of Marketing at IIM, Bangalore. He is also a consultant.
PART 1 Understanding Marketing Management
PART 2 Assessing Market Opportunities and Customer Value
PART 3 Choosing Value
PART 4 Designing Value
PART 5 Delivering Value
PART 7 Sustaining Growth and Value
|University Books Details|
|Subject||Engineering Economics and Management, Industrial Management, Principles of Marketing|
|Specialization||Computer Science Engineering, Electrical Engineering, Electrical Engineering, Electronics Engineering, Mechanical Engineering, Electronics and Communication Engineering, Metallurgical Engineering, Production Engineering|
|Number of Pages||736 Pages|
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Jul 8, 2015
Excellent Basic Book For Marketing Managers
S TRINADHA RAO
Sep 16, 2014
Sep 4, 2014
Must for MBA marketing
Aug 4, 2014
marketing management by philip kotler
Jul 2, 2014
NICE OFFERS BY FLIPKART
Mar 12, 2013
epic !!I am a MBA Marketing student and this book is considered a "must have" with all the marketing students, it has everything from basic to the application level. It has a large collection of real case studys and lot of interesting examples which are very helpful for writing in exams as well as doing presentations !!
Dec 26, 2012
BRAND NEW EXAMPLES FROM VARIOUS INDUSTRIESThe new 14 edition is great, the examples given in it are of latest products that are launched in market in 2012, it is a bible of marketing.
Mar 4, 2013
BEST BOOK FOR "Marketing Management"ACCORDING TO ME THIS IS ONE OF THE BEST BOOK OF Marketing Management, I HAD EVER READ.
Jul 8, 2015
Excellent Basic Book For Marketing ManagersReally the Gita of Marketing Managers . The content in this book is very helpful for the marketing studies. It also gives best examples that we daily go through in our daily life. Thank You
S TRINADHA RAO
Sep 16, 2014
excellent bookAs we all know that Dr Philip Kotler is the Marketing guru. this book gives the all knowledge that a MBA pursuing student or a marketing officer should have. As this book is Indian edition so it contains only the Indian advertisements that we see all the time so this book is very helpful for marketing and the baap of all books. Must buy book.
Sep 4, 2014
Must for MBA marketingIt is a huge book but in a very simple language with adequate detailed examples alongwith the theory. Its not the only book for marketing but the most important, practically useful book.
Aug 4, 2014
marketing management by philip kotlerthis book is really nice,if someone really wants to go in depth,they have made things understand very nicely in this book.too late delivery by flipkart!no delivery even placing order a week ago.so better to save time,and buy from market.
Jul 2, 2014
NICE OFFERS BY FLIPKARTI got a set of three books with in 3-4 days.i really impressed with the offering and service.
Jul 1, 2014
It's one window for new entrepreneur for Marketing Managementi have gone through a book and it's really nice source of how to market the product in today's competitive market and especially for new entrepreneur it is amazing book. i really feel confident after gone through this book because i learn a lot of things which is really important for beginner.
Jun 16, 2014
FanTASTic.......must for every indian marketer....This is a only one of its kind....contains many indian companies in respect of relative topics as examples....so you get a proper idea of the books' content...and can understand what you read....