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Marketing Management : A South Asian Perspective 14th Edition (English) 14th Edition

(Paperback)
Paperback
Author: Kotler
Language: English
Length: 736 pages
Publisher: Pearson India
List Price: Rs. 850
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Table of Contents

  • Preface
  • Acknowledgments

PART 1 Understanding Marketing Management

  • Chapter 1 Defining Marketing for the 21st Century
  • Chapter 2 Developing Marketing Strategies and Plans

PART 2 Assessing Market Opportunities and Customer Value

  • Chapter 3 Scanning the Marketing Environment, Forecasting Demand, and Conducting Marketing Research
  • Chapter 4 Creating Customer Value and Customer Relationships
  • Chapter 5 Analyzing Consumer Markets
  • Chapter 6 Analyzing Business Markets

PART 3 Choosing Value

  • Chapter 7 Identifying Market Segments and Targets
  • Chapter 8 Competitive Dynamics
  • Chapter 9 Crafting the Brand Positioning
  • Chapter 10 Creating Brand Equity

PART 4 Designing Value

  • Chapter 11 Setting Product Strategy
  • Chapter 12 Designing and Managing Services
  • Chapter 13 Developing Pricing Strategies and Programs

PART 5 Delivering Value

  • Chapter 14 Designing and Managing Integrated Marketing Channels
  • Chapter 15 Managing Retailing, Wholesaling, and Logistics
  • PART 6 Communicating Value
  • Chapter 16 Designing and Managing Integrated Marketing Communications
  • Chapter 17 Managing Mass Communications
  • Chapter 18 Managing Personal Communications

PART 7 Sustaining Growth and Value

  • Chapter 19 Introducing New Market Offerings
  • Chapter 20 Tapping into Global Markets
  • Chapter 21 Managing a Holistic Marketing Organization for the Long Run

Appendix

  • Sonic Marketing Plan
  • Endnotes
  • Glossary
  • Image Credits
  • Name Index
  • Company, Brand, and Organization Index
  • Subject Index

Specifications of Marketing Management : A South Asian Perspective 14th Edition (English) 14th Edition (Paperback)

University Books Details
Subject Engineering Economics and Management, Industrial Management, Principles of Marketing
Degree/Diploma B.Tech, UG
Specialization Computer Science Engineering, Electrical Engineering, Electrical Engineering, Electronics Engineering, Mechanical Engineering, Electronics and Communication Engineering, Metallurgical Engineering, Production Engineering
Book Details
Publisher Pearson India
ISBN-10 8131767167
Edition 14th Edition
Number of Pages 736 Pages
Publication Year 2012
Language English
ISBN-13 9788131767160
Binding Paperback
Contributors
Author Kotler
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Reviews of Marketing Management : A South Asian Perspective 14th Edition (English) 14th Edition (Paperback)

Recent top reviews

View all
★★★★★
★★★★★

Ramakrishna Ravipati

Jul 8, 2015

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Excellent Basic Book For Marketing Managers

Really the Gita of Marketing Managers . The content in this book is very helpful for the marketing studies. It also gives best examples that we daily go through in our daily life. Thank You
★★★★★
★★★★★

S TRINADHA RAO

Sep 16, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

excellent book

As we all know that Dr Philip Kotler is the Marketing guru. this book gives the all knowledge that a MBA pursuing student or a marketing officer should have. As this book is Indian edition so it contains only the Indian advertisements that we see all the time so this book is very helpful for marketi… (View complete review)
★★★★★
★★★★★

Anup

Sep 4, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Must for MBA marketing

It is a huge book but in a very simple language with adequate detailed examples alongwith the theory. Its not the only book for marketing but the most important, practically useful book.
★★★★★
★★★★★

moon cukie

Aug 4, 2014

marketing management by philip kotler

this book is really nice,if someone really wants to go in depth,they have made things understand very nicely in this book.too late delivery by flipkart!no delivery even placing order a week ago.so better to save time,and buy from market.
★★★★★
★★★★★

sarpreet singh

Jul 2, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

NICE OFFERS BY FLIPKART

I got a set of three books with in 3-4 days.i really impressed with the offering and service.
Great deal.

Top reviews

View all top reviews(42)

'Top Reviews' lists the most relevant product reviews only. Show ALL instead?

★★★★★
★★★★★

kiran shetty

Mar 12, 2013

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

epic !!

I am a MBA Marketing student and this book is considered a "must have" with all the marketing students, it has everything from basic to the application level. It has a large collection of real case studys and lot of interesting examples which are very helpful for writing in exams as well as doing presentations !!

Really Useful book :) :)

cheers to the authors !! and the marketing guru himself.. Philip Kotler !!
★★★★★
★★★★★

Pratik Thakkar

Dec 26, 2012

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

BRAND NEW EXAMPLES FROM VARIOUS INDUSTRIES

The new 14 edition is great, the examples given in it are of latest products that are launched in market in 2012, it is a bible of marketing.

The book is outstanding & stunning!!!

Service & Delivery of flipkart is great , i got the book at my doorstep just in 2 working days!!!!
★★★★★
★★★★★

SOURAV KEDIA

Mar 4, 2013

BEST BOOK FOR "Marketing Management"

ACCORDING TO ME THIS IS ONE OF THE BEST BOOK OF Marketing Management, I HAD EVER READ.
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★★★★★
★★★★★

Ramakrishna Ravipati

Jul 8, 2015

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Excellent Basic Book For Marketing Managers

Really the Gita of Marketing Managers . The content in this book is very helpful for the marketing studies. It also gives best examples that we daily go through in our daily life. Thank You
★★★★★
★★★★★

S TRINADHA RAO

Sep 16, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

excellent book

As we all know that Dr Philip Kotler is the Marketing guru. this book gives the all knowledge that a MBA pursuing student or a marketing officer should have. As this book is Indian edition so it contains only the Indian advertisements that we see all the time so this book is very helpful for marketing and the baap of all books. Must buy book.

And as always flipkart delivery is awesome
★★★★★
★★★★★

Anup

Sep 4, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Must for MBA marketing

It is a huge book but in a very simple language with adequate detailed examples alongwith the theory. Its not the only book for marketing but the most important, practically useful book.
★★★★★
★★★★★

moon cukie

Aug 4, 2014

marketing management by philip kotler

this book is really nice,if someone really wants to go in depth,they have made things understand very nicely in this book.too late delivery by flipkart!no delivery even placing order a week ago.so better to save time,and buy from market.
★★★★★
★★★★★

sarpreet singh

Jul 2, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

NICE OFFERS BY FLIPKART

I got a set of three books with in 3-4 days.i really impressed with the offering and service.
Great deal.
★★★★★
★★★★★

Jul 1, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

It's one window for new entrepreneur for Marketing Management

i have gone through a book and it's really nice source of how to market the product in today's competitive market and especially for new entrepreneur it is amazing book. i really feel confident after gone through this book because i learn a lot of things which is really important for beginner.

I recommended for new entrepreneur. i m more than 100% sure you will get more than the price of book after go through a book.
★★★★★
★★★★★

Chandresh Dube

Jun 16, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

FanTASTic.......must for every indian marketer....

This is a only one of its kind....contains many indian companies in respect of relative topics as examples....so you get a proper idea of the books' content...and can understand what you read....
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