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Marketing Management : A South Asian Perspective 14th Edition 14th Edition

Author: Kotler
Paperback
Language: English
Length: 736 Pages
Publisher: Pearson
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Marketing Management : A South Asian Perspective 14th Edition 14th Edition (Paperback) Price: Rs.719

Marketing Management: A South Asian Perspective is a highly informative book on marketing from the South Asian standpoint. The revised edition of the book has many new key features that make the book a must-read for those in the marketing field.

Summary Of The Book

Marketing Management is regarded as one of the best study materials on marketing throughout the world, and Marketing Management: A South Asian Perspective presents various dynamic theories and practices in marketing in such a manner, that the book today is extensively followed by a plethora of people including students, teachers and marketing professionals. This book retains the salient aspects of the previous editions and in addition presents plenty of fresh information on marketing from the global and local perspectives.

One key feature of the updated version of Marketing Management: A South Asian Perspective is that it contains new vignettes at the beginning of each chapter that have the potential to trigger long bouts of meaningful classroom discussions on the subject. In addition, the Marketing Memo and Marketing Insight boxes have been revised in the 14th edition of the book that throws ample light on the challenges and chances marketers might face in rural South East Asia.

Marketing Management: A South Asian Perspective also contains several new subsections and in-text cases that address the drastic alterations that have occurred in the marketing world today. A portion of the subject matter has also been reorganized to put the spotlight on South Asia, which is the focal point of the book. The book emphasizes on holistic marketing and the interdependencies that exist in the global marketing scenario in the present times. The book covers topics like Competitive Dynamics, Tapping into Global Markets, Communicating Value, Setting Product Strategy, and Creating Customer Value and Customer Relationships.

Marketing Management: A South Asian Perspective discusses various marketing issues not only via prosaic information, but also in a more attention-captivating way through lecture slides and files containing test items.

About The Authors

Philip Kotler is regarded as a premier personality on marketing.

His other books are Principles of Marketing, Marketing 3.0: From Products to Customers to the Human Spirit and Kotler on Marketing: How to Create, Win, and Dominate Markets.

Kotler is currently a professor at Kellogg School of Management. Kotler has written over one hundred journal articles and 40 books. He has been conferred honorary degrees by the University of Zurich, Budapest School of Economic Science and Public Administration, the University of Stockholm, and many other universities.

Kevin Lane Keller is a renowned top marketing academic and an experienced marketing teacher.

Keller has authored Strategic Brand Management and Best Practice Cases in Branding.

Kevin Lane Keller is a professor at Dartmouth College. He has previously taught at the University of California, Berkeley, and the Stanford Graduate School of Business.

Abraham Koshy is a professor of Marketing at IIM, Ahmedabad. He is also an eminent consultant, researcher and corporate trainer.

Other works of Koshy include Growth and Transformations of Small Firms in India, Managing Alternatives and Marketing of Information Products and Services.

Professor Koshy is a visiting professor at Glasgow University and the European School of Management. Koshy was also a visiting professor at Strathclyde Business School.

Mithileshwar Jha is a professor of Marketing at IIM, Bangalore. He is also a consultant.

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Table of Contents

  • Preface
  • Acknowledgments

PART 1 Understanding Marketing Management

  • Chapter 1 Defining Marketing for the 21st Century
  • Chapter 2 Developing Marketing Strategies and Plans

PART 2 Assessing Market Opportunities and Customer Value

  • Chapter 3 Scanning the Marketing Environment, Forecasting Demand, and Conducting Marketing Research
  • Chapter 4 Creating Customer Value and Customer Relationships
  • Chapter 5 Analyzing Consumer Markets
  • Chapter 6 Analyzing Business Markets

PART 3 Choosing Value

  • Chapter 7 Identifying Market Segments and Targets
  • Chapter 8 Competitive Dynamics
  • Chapter 9 Crafting the Brand Positioning
  • Chapter 10 Creating Brand Equity

PART 4 Designing Value

  • Chapter 11 Setting Product Strategy
  • Chapter 12 Designing and Managing Services
  • Chapter 13 Developing Pricing Strategies and Programs

PART 5 Delivering Value

  • Chapter 14 Designing and Managing Integrated Marketing Channels
  • Chapter 15 Managing Retailing, Wholesaling, and Logistics
  • PART 6 Communicating Value
  • Chapter 16 Designing and Managing Integrated Marketing Communications
  • Chapter 17 Managing Mass Communications
  • Chapter 18 Managing Personal Communications

PART 7 Sustaining Growth and Value

  • Chapter 19 Introducing New Market Offerings
  • Chapter 20 Tapping into Global Markets
  • Chapter 21 Managing a Holistic Marketing Organization for the Long Run

Appendix

  • Sonic Marketing Plan
  • Endnotes
  • Glossary
  • Image Credits
  • Name Index
  • Company, Brand, and Organization Index
  • Subject Index

Specifications of Marketing Management : A South Asian Perspective 14th Edition 14th Edition (Paperback)

Contributors
Author Kotler
Book Details
Publisher Pearson
Publication Year 2012
ISBN-13 9788131767160
ISBN-10 8131767167
Language English
Edition 14th Edition
Binding Paperback
Number of Pages 736 Pages
University Books Details
Degree/Diploma B.Tech, UG
Specialization Computer Science Engineering, Electrical Engineering, Electrical Engineering, Electronics Engineering, Mechanical Engineering, Electronics and Communication Engineering, Metallurgical Engineering, Production Engineering
Subject Engineering Economics and Management, Industrial Management, Principles of Marketing
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Book Reviews of Marketing Management : A South Asian Perspective 14th Edition 14th Edition

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★★★★★
★★★★★
12 Mar 2013
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epic !!

I am a MBA Marketing student and this book is considered a "must have" with all the marketing students, it has everything from basic to the application level. It has a large collection of real case studys and lot of interesting examples which are very helpful for writing in exams as well as doing presentations !!

Really Useful book :) :)

cheers to the authors !! and the marketing guru himself.. Philip Kotler !!

4 of 4 users found this review helpful.
★★★★★
★★★★★
22 Nov 2013
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certified buyer
Excellent Book for Marketing students & professionals

Certainly a good buy which touches upon all the major marketing concept with relevant examples. One can relate to it and is a reference book even while teaching specialization subjects of marketing. Creates a superb foundation if one can read it back to back!!! Anybody close to the sphere of marketing requires this book; as the adage goes-'back to basics' which is whats available in this book.
The only thing I did not like is that the cover is of a very light paper which makes it difficult to hold due to its bulky size.
Otherwise a superb buy!!!!!

0 of 0 users found this review helpful.
★★★★★
★★★★★
25 Dec 2013
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certified buyer
From an engg. grad student's perspective

this is quite a good book. It makes you understand and comfortable with all the concepts by giving detailed and well structured explanation for everything. If you don't mind reading the book in a non question and answer way, i.e., not just before the day of the exam, it'll be a really good book. But if you are going to hunt for answers and piece them together just a day before exams, then you might not enjoy the detail in this book.

all that said, it is a very good book.

0 of 0 users found this review helpful.
★★★★★
★★★★★
26 Dec 2012
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certified buyer
BRAND NEW EXAMPLES FROM VARIOUS INDUSTRIES

The new 14 edition is great, the examples given in it are of latest products that are launched in market in 2012, it is a bible of marketing.

The book is outstanding & stunning!!!

Service & Delivery of flipkart is great , i got the book at my doorstep just in 2 working days!!!!

2 of 2 users found this review helpful.
★★★★★
★★★★★
01 Jul 2014
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It's one window for new entrepreneur for Marketing Management

i have gone through a book and it's really nice source of how to market the product in today's competitive market and especially for new entrepreneur it is amazing book. i really feel confident after gone through this book because i learn a lot of things which is really important for beginner.

I recommended for new entrepreneur. i m more than 100% sure you will get more than the price of book after go through a book.

0 of 0 users found this review helpful.

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★★★★★
★★★★★
02 Jul 2014
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NICE OFFERS BY FLIPKART

I got a set of three books with in 3-4 days.i really impressed with the offering and service.
Great deal.
(View complete review)

★★★★★
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01 Jul 2014
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It's one window for new entrepreneur for Marketing Management

i have gone through a book and it's really nice source of how to market the product in today's competitive market and especially for new entrepreneur it is amazing book. i really feel confident after gone through this book because i learn a lot of things which is really important for beginner.

I...
(View complete review)

★★★★★
★★★★★
16 Jun 2014
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FanTASTic.......must for every indian marketer....

This is a only one of its kind....contains many indian companies in respect of relative topics as examples....so you get a proper idea of the books' content...and can understand what you read.... (View complete review)

★★★★★
★★★★★
Sarath Tangirala
13 Jun 2014
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BOOK IS AMAZING

I FIND OUT THIS BOOK IS VERY GUD FOR MARKETING PEOPLE IT GIVE PLENTY OF TOPICS WITH GOOD UNDERSTANDING IN EASY LANGUAGE (View complete review)

    Book: Marketing Management : A South Asian Perspective 14th Edition 14th Edition by Kotler
    ISBN Number: 8131767167, 9788131767160, 978-8131767160

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