
This book deals with various dimensions of marketing managementin the present context. Particular focus is on development in marketing; marketingand consumer research; marketing analysis and selection; promotion decisions;product decisions; pricing decisions; marketing communication decisions; ruraland social marketing; marketing organisation and control; merchandising;distribution channels and physical distribution decisions; advertisementmanagement, computer application in marketing; and more.
| david j aidley patrick l colestock walter tirthankar roy steven w dulan | andrew lack arthur r pell john morgan edwin tuttle cole others |