Details of Book: Marketing Metaphoria: What Deep Metaphors Reveal About The Minds Of Consumers Book: Marketing Metaphoria: What Deep Metaphors Reveal About The Minds Of Consumers
Author: Gerald Zaltman, Lindsay H. Zaltman
ISBN: 1422121151
ISBN-13: 9781422121153
, 978-1422121153
Binding: Hardcover
Publishing Date: 2008/04/22
Publisher: Harvard Business School Publis
Number of Pages: 230
Language: English