Book: Marketing In Publishing "Marketing in Publishing" offers a wealth of practical information on creative strategies to increase book sales in a competitive and ever-changing marketplace. It gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on making an effective sales call. With a valuable discussion of how to use market research intelligently and a chapter on electronic publishing, "Marketing in Publishing" is an essential resource for marketing professionals.
Details of Book: Marketing In Publishing Book: Marketing In Publishing
Author: Patrick Forsyth, Robin Birn, Robin Birn
ISBN: 0415151341
ISBN-13: 9780415151344
, 978-0415151344
Binding: Paperback
Publishing Date: Sep 1997
Publisher: Routledge
Number of Pages: 176
Language: English