Marketing Research

(Hardcover - 1995)
by

Burns

,

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Publisher: Prentice Hall- Gale



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Book: Marketing Research
Constructed around a logical 11-step framework for market research activities, this book presents the basics of market research.

Written in a conversational tone with an effective, intuitive style, this book covers all the basics of marketing research with a variety of timely examples. The second edition of Marketing Research has been revised to include the latest information, many more examples, and tie-ins to the Internet where appropriate. It also includes updates of Marketing Research Insights; Global Marketing Research Insights; and Ethical Issues in Marketing Research.

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Details of Book: Marketing Research Book: Marketing Research
Author: Burns,
ISBN:

0131498657


ISBN-13:

9780131498655

,

978-0131498655


Binding: Hardcover
Publishing Date: 1995
Publisher: Prentice Hall- Gale
Number of Pages: 622
2 States: The Story Of My Marriage by Chetan BhagatFourth book by the bestselling author Chetan Bhagat.
2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.

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    Book: Marketing Research by Burns,
    ISBN Number: 0131498657, 9780131498655, 978-0131498655