Written in a conversational tone with an effective, intuitive style, this book covers all the basics of marketing research with a variety of timely examples. The second edition of Marketing Research has been revised to include the latest information, many more examples, and tie-ins to the Internet where appropriate. It also includes updates of Marketing Research Insights; Global Marketing Research Insights; and Ethical Issues in Marketing Research.
| audrey tucker will adams jason kooi robert sedgewick p ward | judy rogers upamanyu chatterjee h a becker walter s hinchman paula danziger |