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Marketing Research [with Cdrom]
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Publisher: John Wiley & Sons Inc
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Book: Marketing Research [with Cdrom]
Real Data, Real People, Real Research.
In the Eight Edition of Marketing Research,"" McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research.
The authors' practical approach and emphasis on being "real" has made this one of the world's leading marketing research texts. Like no other, this text prepares students by introducing "actual" data samples, marketing research "professionals," and "real-world" case problems.
Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, this comprehensive text teaches students how to become effective consumers of market research.
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Details of Book: Marketing Research [with Cdrom] Book: Marketing Research [with Cdrom]
Author: Mcdaniel Carl Jr., Roger Gates
ISBN:
ISBN-13:
Binding: Hardcover
Publishing Date: 2009/02/03
Publisher: John Wiley & Sons Inc
Number of Pages: 693
Language: English
Author: Mcdaniel Carl Jr., Roger Gates
ISBN:
0470087021
ISBN-13:
9780470087022
,978-0470087022
Binding: Hardcover
Publishing Date: 2009/02/03
Publisher: John Wiley & Sons Inc
Number of Pages: 693
Language: English
2 States: The Story Of My Marriage by Chetan BhagatFourth book by the bestselling author Chetan Bhagat.
2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.
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2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.
Order now at 32% Discount
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Book: Marketing Research [with Cdrom] by Mcdaniel Carl Jr., Roger Gates
ISBN Number: 0470087021, 9780470087022, 978-0470087022