The book store at your door!
Marketing Research
(Hardcover - 2003)by Write a Review
|  off  |
Available. Order now and get it in 6-8 business days. See Details
All India - Free Shipping. See Details
Ships to India only.
Buy online using:
- Credit Card (VISA & MasterCard)
- Debit Card or Internet Banking Account (all major Indian Banks accepted)
- Cheque, Demand Draft or Money Order. See Details
Publisher: Excel Books
OR
| Paperback (2004) | Price: Rs 295Rs. 280 | Available. Order now and get it in 6-8 business days. |
Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.
The book contains 20 chapters with computer based approach, the SPSSPCT system, the use of which has also been described in this book.
The content of the book makes it equally useful for both basic and advance course in Marketing Research. It is indispensable for students of MBA, M.Com, MBE, BBA, BBS, BCA, PGDBM, MCA, M Tech and practising marketing managers. It is a valuable reference source for research agencies.
Author: S L Gupta
ISBN:
8174463534
ISBN-13:
9788174463531
,978-8174463531
Binding: Hardcover
Publishing Date: 2003
Publisher: Excel Books
Number of Pages: 600
2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.
Order now at 32% Discount
| q ey bud collins tyson lewis janhavi acharekar eugene sue | ernest hemingway f a forbes weixing hu bruce matthews home |
Book: Marketing Research by S L Gupta
ISBN Number: 8174463534, 9788174463531, 978-8174463531