Marketing & Sales

Why the most important trends in the world today are the smallest ones. In Microtrends, Mark Penn, an expert with over thirty years' experience in finding and motivating niche groups, reveals the true trends in our society today, uncovering what's really popular (which is not what we might think is ... More

This landmark work upends traditional thinking about strategy, and explains how to create uncontested market space and make the competition irrelevant while charting a new path to capture new market space that is ripe for growth.A landmark work that upends traditional thinking about strategy, and ch... More

Following in the bestselling footsteps of Little Red Book of Selling, Little Red Book of Sales Answers, Little Black Book of Connections, and The Little Gold Book of YES! Attitude, Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and g... More

Praise for Covert Persuasion: "This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly--in any sales situation." --Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life "Hogan is the master of persuasion. I urge y... More

Every business winner has one thing in common: a YES! Attitude that's powerful enough to help them achieve the impossible! When you've got a YES! Attitude, you assume everything will start with "YES!" ...and you'll find a way to "YES!" even when the first, second, and third answer you hear is "NO!" ... More

Salespeople are looking for answers.They want them now.They want them fast.They want them free. Buy this book: You'll get two out of three. Every salesperson on the planet, at some point during their sales day, needs an answer or 10 about what to do in a given selling situation. But there's a big di... More

Revised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to market and sell high-tech products to mainstream customers.Here is the bestselling guide that created a new game plan for marketing in high-tech industries. "Crossing the Chasm" has become... More

Every letter, e-mail, or proposal that you write in business qualifies as sales pitch if you need to persuade someone to do what you want them to do. Selling ideas is really no different than selling a product or service. You must grab the reader's attention immediately and then, just as in a sales ... More

A riveting read for anyone who has ever shopped for anything or tried to sell something--as well as the culmination of 15 years of meticulous research and observation--this book offers hilarious anecdotes and amazing hard facts about one of America's favorite pastimes.Is there a method to our madnes... More

Written in how-to terms, 1001 Advertising Tips is a step-by-step guide to create advertising that sells. Using dozens of examples of advertising campaigns and marketing strategies, it offers you the insight, tools and techniques you need to market any product or service. - Eleven ways to make your a... More

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New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by ra... More