Marketing & Sales

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it?This is the definitive text on branding, distilling complex theories and principles behind this key marketing term i... More

The book gives new and easy-to-implement ideas to achieve excellence. Synthesizing the latest research in the field of influence with real-world tested experiences, the book presents simple secrets that help readers turn a "No" into a "Yes". ... More

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.... More

This book on International Marketing studies eight companies listed in Fortune 500 including BMW, Philips, Siemens, Disney, etc. These companies operate worldwide and their experience will prove to be invaluable for the management students. The book addresses the rapid changes in the political, lega... More

The author of The 25 Most Common Sales Mistakes . . . And How to Avoid Them teaches salespeople how to demonstrate trustworthiness, turn a customer's objection around, and 23 other proven habits for sales success.... More

Based on Brian Tracy's bestselling audio and video program, The Psychology of Selling, this text presents an action-oriented, strategic process for sales success. It delineates in detail every aspect of the sales process, from planning to presentation to closing techniques.THE MOST POWERFUL SYSTEM F... More

The book that changed the way sales professional do business... In 1987 Miller Heiman published a book that turned conventional thinking on its head and offered powerful, practical lessons that broke down the boundaries of traditional product-pitch selling. This classic work, now thoroughly updated,... More

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the... More

Outlines a variety of new techniques designed to change the structure of face-to-face selling and explains how to use a systematic process to produce significant and reliable sales increases. Reprint.... More

In this completely revised and updated edition of the customer service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking "Ten Commandments of Customer Service" apply to today's world. Drawing on ... More