Marketing & Sales

Marketing and Branding - The Indian Scenario offers readers concise but comprehensive coverage of the five major aspects of marketing management in the form of themes. The first theme deals with product and brand related strategies, the second with retailing and distribution decisions, the third wit... More

Many salespeople are losing sales because of fundamental mistakes that are often easy to correct, but difficult to identify. Schiffman carefully outlines the 25 most common of these mistakes and explains concisely how to address and resolve them.... More

The book teaches a breakthrough method that can help you make dynamic business presentations in front of any audience, anytime, anywhere. It walks its readers, step-by-step, through the process of choosing and crafting a story that makes a point, illuminates an idea or sells a product.... More

The book that shows how to keep your most important customers... Whatever your company's sales revenue, chances are that at least half of it comes from a few crucial accounts. So what does it take to keep them going strong? Successful Large Account Management will show you how. The authors of the be... More

Trump University books are practical, straightforward primers on the basics of doing business the Trump way--successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump ... More

Praise for "THE TRAVELS OF A T-SHIRT IN THE GLOBAL ECONOMY" "Engrossing . . . (Rivoli) goes wherever the T-shirt goes, and there are surprises around every corner . . . full of memorable characters and vivid scenes." --"Time" "An engaging and illuminating saga. . . . Rivoli follows her T-shirt alo... More

From the bestselling author of What the CEO Wants You to Know—how to rethink sales from the outside in.More than ever these days, the sales process often turns into a war about price—a frustrating, unpleasant war that takes all the fun out of selling. But there’s a bett... More

Contents1. Marketing's Value to Consumers, Firms, and Society.2. Marketing Strategy Planning.3. Focusing Marketing Strategy with Segmentation and Positioning.4. Evaluating Opportunities in the Changing Marketing Environment.5. Demographic Dimensions of Global Consumer markets.6. Behavioral Dimension... More

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which compris... More

Written is a crisp, journalistic style, the book analyzes every aspect of fashion from a marketing perspective -- from brands and logos through to advertising and psychology. Filled with first-hand interviews with the world's greatest fashion brand gurus, this is the only book of its kind to study ... More

Jay Conrad Levinson has teamed with two high-profile PR execs--Rick Frishman and Jill Lublin--to produce "Guerrilla Publicity"--the PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and i... More

Schiffman is back with a complete revision of his all-star "Stephan Schiffman's Telesales"--updated and improved for the new millennium. From getting started to the five ways to increase income, to defining a prospect, to closing a sale, the guru of sales teaches how to transform the telesales proce... More

In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing. He explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy.aThereas fake corporate marketing and then thereas real marketing. ... More

Nearly half of the top one hundred Fortune 500 companies use Six Sigma methodology in some part of their business. These companies have been among the top one hundred for five or more years and consistently report higher revenue and significantly higher profits than competitors. This underscores the... More

Marketing and sales is all about ‘logical’ decision making and implementation. And Marketing Research is the aid to analyze, know, evaluate, and decide. It is an essential link between the marketer and the marketplace, and a basic part of any marketing and sales process. Marketing and sales with... More