Marketing & Sales

"This book is extremely relevant to India and to Indian Companies interested in overhauling their strategies for competitive advantage. It will enable the reader to develop a better understanding of his customers, his competitors and most importantly his own organization. Clearly a "MUST READ" for t... More

For undergraduate and MBA courses in business-to-business marketing or industrial marketing.Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for assessing customer value and... More

This is an extremely useful and informative book that provides everything an activist needs to know for communicating effectively through the media. The book explains how you can stage an event or stunt that will put an issue that concerns you in the news. It takes you through the entire process, st... More

Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long awaited, essential guide to marketing for managers, freshly written and based on his p... More

Capon redefines marketing, moving it from a focus on selling and communication into a discipline that guides all the key decisions of a business. By seeing marketing as everyones business--not the domain of a few specialists--readers can get their business in step with the way the world really works... More

Warren Keegan's seventh edition of Global Marketing Management maintains its authoritative position as the invaluable text for MBA students studying international marketing/global marketing. Comprehensive coverage of topics from the fundamental concepts to the contemporary opportunities and challeng... More

Packed with fun, engaging activities, The Big Book of Sales Games gives you simple, fast, and enjoyable ways to train and motivate sales staff--or yourself--for selling success. Learn how to: Master up-selling techniques for increased order value Polish communication skills to win sales and customer... More

What would happen if your brand were out of stock in a retail store?Would a customer wait until your brand becomes available, travel to another store to buy it… or purchase another brand instead? This is a brand’s moment of truth.In today’s overcrowded marketplace, only a select few brands tru... More

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and ... More