Marketing & Sales

 1. Salesmanship In Olden Days 2. Channels Of Distribution  3. Selling Jobs And Salesman 4. Qualities Of A Good Salesman 5. Knowledge Of A Good And Selling Points 6. Buying Motives 7. Knowledge Of Customers 8. Psychology In Selling 9. Selling Process10. The Approach11. Presentatio... More

Brand Failures takes a riveting look at what happens when global giants like McDonald's and Coca-Cola launch major brands which fail spectacularly, and at great cost. Matt Haig approaches his subject in a truly entertaining style-yes, this is a business book that is actually fun to read-but his mess... More

This new edition has been extensively updated_adding many more examples and case histories to make it more application-oriented. New readings at the end of chapters or sections, taken from leading business and advertising publications make the book more contemporary.The text provides an exciting pic... More

The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings. This edition features new chapters on marketing communication and global advertising as well as new cases, readings, exercises, and d... More

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation an... More

Michael Dell, founder of Dell Computers and one of the world's top businessmen, explains how to foster and maintain a competitive edge, drawing lessons from his own formidable success. Direct from Dell teaches you how to get to the front of the pack and stay there, giving you the tools and encourage... More

An expert on the use of words in business demonstrates the effect of word power through his own experiences and those of leading brands such as Guinness, Ben & Jerry's, and Starbucks.The one thing that all brands desire is customer affection. They want to be loved. And when they are not loved, what ... More

The Sixth Edition of Marketing Channels, suitable for MBA and specialized marketing courses, introduces the basic ideas and concepts underlying channel analysis, and then explores the channel issues in depth by means of examples taken from all over the world. It focuses on channel design and develop... More

"Right on target and badly needed." -- Noam Chomsky"Breaks new ground by asking us to think what a post-growth, environmentally stable society might actually be like. ... Clearly, stylishly written. Its language and argument are accessible." -- Hugh StrettonFor decades our political leaders and opin... More

A bestselling business book guru offers rainmaking wisdom and advice from topprofessionals so that readers can apply their winning principles to their owncareers.Jeffrey Fox interviewed dozens of businessmen and women who have achieved great success in their fields and distilled their advice for oth... More

^^ deals with the concepts and practice of brand management in its totality. The new edition is packed with fresh examples and case studies of brands from throughout the world, and pays particular attention to the development of global brands. Anyone wanting a thorough understanding of the new rules... More

Dealing with the concept and practice of brand management in its totality,this book is packed with fresh examples and case studies of brands from all overthe world, paying particular attention to global brands. It also looks at thehype surrounding branding and stresses the role of sound business dec... More

This classic adapts the concepts of The Social Styles Handbook for salespeople. It teaches the powerful, yet simple skill of Versatility - the ential ability to read and adapt to the natural behavior of your customers. Versatility makes customers feel comfortable and ready to buy, so sales increase ... More

With chapters by international brand consultants, writers and thinkers, Beyond Branding widens the narrow worldview of brands. Based on the latest research and using international case studies, the contributors cover: the importance of a human focus; brand authenticity; the role of leaders in defini... More