Marketing & Sales

Here is the best cutting-edge thinking on marketing strategy from the world's leading institution for studying marketing: the renowned Kellogg School of Management at Northwestern University. Gathering multiple perspectives from such internationally distinguished professors as Kellogg's marketing gu... More

Contents1. The Nature and Scope of Marketing.2. Identifying and Selecting Markets.3. Product.4. Price5. Distribution.6. Promotion.7. Managing the Marketing Effort... More

In this authoritative and comprehensive book on retail branding, international business experts Lars Thomassen, Keith Lincoln and Anthony Aconis reveal how the most successful brands survive in a world of increasingly powerful retailers and ever more knowledgeable shoppers.Based on arguably the most... More

Featuring sample cold calling scripts and sales dialogues to help hone and sharpen closing skills, "Closing Techniques" is sure to remain an indispensable closing tool for salespeople worldwide.Also featuring sample cold calling scripts and sales dialogues to help hone and sharpen closing skills, "C... More

To communicate effectively it is vital that our mode of communication is clear and concise. When conveying our message, the written word must contain all the elements of good writing-including style, sentence structure, choice of words and the way they are used-to ensure that the message is understo... More

A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, who interact with consumers and who determine the corporate brand. In this fully updated second edition, Nicholas Ind demonstrates how a participatory approach can enhance emp... More

The dynamics of the red-hot "free agent" workplace are clarified in this book that also teaches new skills and employment strategies independent professionals must master to succeed.A New Brand of Expertise uniquely clarifies the dynamics of the red-hot "free agent" workplace and teaches the new ski... More

America's #1 corporate sales trainer debunks the 25 most popular myths that cost salespeople money every day.America's #1 corporate sales trainer debunks the 25 most popular myths that cost salespeople money every day.... More

In 1985 one book changed sales and marketing for ever.Rejecting manipulative tactics and emphasizing "process", Strategic Sellingpresented the idea of selling as a joint venture and introduced the decade'smost influential concept, Win-Win. The response to Win-Win was immediate, and ithelped to turn... More

Top-rated sales trainer Schiffman delivers the inside scoop on what the professors don't know--or refuse to teach. he covers everything form office etiquette to handling negotiations for deals.Top-rated sales trainer Stephan Schiffman delivers the inside scoop on what the professors don't knowStepha... More

Summary:Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the vital key to customer loyalty. David Aaker, recognised by Brandweek as `the dam of the brand-equity movement... More

We depend so much on the telephone - it is more than anything a connection, a precious lifeline from your organization to your customers. If quality customer service matters to you, then the quality of your telephone contact with customers is vital. Proper telephone techniques are a key element in t... More

The definitive book about brands and branding, written by some of the leading experts in the field.Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies.Th... More