Marketing & Sales

These packages offer trainers a cost-effective, professional alternative to sending managers on expensive out-of-house seminars. Because the workshops contain all the necessary training materials, the time consuming process of compiling in house courses can be avoided.-A trainer's guide-complete tim... More

A new paradigm of value creationConsumers have greater product variety today than ever, yet they are less satisfied. Top management has more strategic options, yet they deliver less value. What do these paradoxes suggest about the future of competition? C.K. Prahalad, co-author of the landmark bests... More

Off the Wall Marketing Ideas gives small business people the nuts and bolts of successful marketing, promotion, and publicity, in an easy, do-it-yourself, step-by-step program that makes sense. These inspiring marketing ideas come from real small business owners in a variety of industries.There is a... More

Image is a quality element essential to all businesses. Just as the personal image matters with friends or neighbours and in professional circuits, similarly the image of the business matters in the macro level of market prospecting.Gautam Chatterjea is a marketing and image management practitioner.... More

Ever since the time of Marco Polo, the world has seen China as an unrivalled opportunity for expanding trade. Century after century, businessman have invested tome and resources only to have the economy crash and their dreams turn to dust. Yet they always return. In this provocative, endlessly engag... More

Marketing Research: An Applied Orientation is written to provide a marketing research text that is comprehensive, practical, applied and managerial and presents a balanced coverage of both qualitative and quantitative material. This book is written from the perspective of a marketing research user. ... More

Book DescriptionINTERNATIONAL MARKETING, 8e, is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry ... More

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." 223 photos.A candid and indispensable primer on all aspects of advertising from the man Time has called " the most sought after wizard in the business&quo... More

The first comprehensive account of the explosion of mobile services (rich voice, internet, messaging, content). From multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets... More

Jam-packed with useful information, 'The Brand Marketing Book' explores the basics of brand marketing and the tailoring of marketing efforts designed to further the name and equity of a specific good or service, differentiate it in a saturated marketplace, and create a following of loyal customers. ... More

Al-Jazeera, the independent, all-Arab television news network based in Qatar, emerged as ambassador to the Arab world in the events following September 11, 2001. Arabic for the island, Al-Jazeera has scooped the western media conglomerates many times. With its exclusive access to Osama Bin Laden and... More

Innovative and on the cutting edge, Visionary Selling shows you how to sell effectively to top decision makers by going beyond the hard sell of a specific product to aligning with the broader vision of top management.... More

What makes British Airways, Xerox and Levi Strauss such successful companies, with record profits and skyhigh reputations ? One in three of today's market-leading companies is making the most of practices bestselling author Fred Wiersema calls cusmtomer intimate. Customer-intimate companies earn the... More