Marketing & Sales

CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make your customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to tell yo... More

Selling in the information age requires the coordinated efforts of field reps, senior management, and an army of technical and product specialists. In The Team Selling Solution, Steve Waterhouse draws upon his vast experience creating sales teams at AT&T, IBM, Xerox, Wyeth-Ayerst, and other industr... More

Read and Learn - The ten qualities of a winning sales manager - How to motivate and manager your salespeople - How to design quotes and incentives to help your company achieve its goals - Workable solutions to common performance problems... More

Do you feel comfortable actively marketing yourself? If you don't you are losing too much ground to your competition! The purpose of this book, Confessions Of Shameless Self  Promoters,  is to provide you with tips, tools and ideas to help you market and promote yourself and your business ... More

The BrandMindset clearly articulates the requirement for genuine brands to focus as much energy on their passion for service as they do Product. Brand has become one of the most popular words used in business today. In order to stand out from the competition, companies must change the way they think... More

Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of Tweens attitudes and behaviours, and now available in pap... More

Launched in 1995, Tesco Clubcard is the world's most successful retail loyalty scheme. Since then, Tesco has transformed its relationship with its customers. Today, it is not only the United Kingdom's number one retailer, but also the world's most successful Internet supermarket, one of Europe's fas... More

Read and Learn: - Why just-in-time forecasting is the missing link in the customer supplier chain - How just-in-time forecasting and master scheduling work in various manufacturing environments. - The five major forecasting tools to help your business stay competitive. - How to reduce your forecasti... More

First, of course, you must listen to your customers-to discover exactly what their specific needs are. The Sales Success Handbook outlines a battle-tested, six-step program for hearing and understanding exactly what your customers have to say and selling solutions instead of just selling products. L... More

Thinking about starting an e-business? Daunted by the dot-com shakeout? In this practical new guide to the perils and pitfalls and enormous opportunity-of e-business today, thye message is clear: Keep the faith, but keep your eyes wide open. Whether you're starting a new enterprise or changing your ... More

More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market rese... More