Marketing & Sales

Models, charts, samples and stories make it easy reading and practical. Used by Caterpillar, Pfizer, USB and other Fortune 500 companies. 18 illustrations. Intense competition and tough times make selling an even bigger challenge than it was before. But with the Counselor Approach, salespeople work ... More

Read and Learn - The 5 Key areas for successful management - How to find and fill your market niche - Build your image for client-driven sales - Develop your marketing plan with four proven steps... More

Written by leading experts on database marketing, customer service and Customer Relationship Marketing (CRM), Consumer Insight provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on: knowing who and where customers are, what they do, what they buy... More

New Page 4 Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides comprehensive coverage of the five key strategic stages: Where are we now? Strategic and marketing analysis. Where do we want to be? Strategic directio... More

Sales professionals today know that successful selling is part of an overall process and not just hard-sell presentation and closing techniques. You must learn the art of uncovering your prospect's hidden motivations and them you must learn to ask for the business. However, closing the sales is diff... More

'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the fi... More

In their rush to appeal to the 18 to 35 age group, marketers have largely ignored consumers in their 50s and beyond. In this compelling investigation, The 50-plus Market shows why marketers can no longer ignore the inevitable consequences of demographic and economic change. The richest nations in th... More

New Page 1 A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan that is workable, achievable and can deliver the required results. How to write a Marketing Plan makes the arduous task of writing a... More

The way the advertising industry operates has changed vastly in the last 15 years. Innovative and groundbreaking ways of thinking about branding are constantly developing, and due to the sheer volume of material published on the subject, it is almost impossible to keep up with all the latest importa... More

How to Protect,Strengthen and Add Value to Your Brand to Prevent it from Ageing. The potential power of a brand is phenomenal,yet at some point in their lives,all brands begin to look old or lose their potency. Some are usurped by younger brands more in tune with the zeitgeist others just grow tired... More

Computer System Security: Basic Concepts and Solved Exercises is designed to expose students and others to the basic aspects of computer security. Written by leading experts and instructors, it covers e-mail security; viruses and antivirus programs; program and network vulnerabilities; firewalls, ad... More