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1.
Price: Rs. 896
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2.
Pr: Running A Public Relations Department, 2/e
by (Paperback - 2008)Price: Rs. 225
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3.
Pr: Managing Activism
by (Paperback - 2008)Price: Rs. 195
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4.
Guerrillas
by (Paperback - 1976)Price: Rs. 225
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5.
Blue Ocean Strategy: How To Create Uncontested Market Space And Make Competition Irrelevant
by (Hardcover - 2005)Price: Rs. 1617
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This landmark work upends traditional thinking about strategy, and explains how to create uncontested market space and make the competition irrelevant while charting a new path to capture new market space that is ripe for growth.A landmark work that upends traditional thinking about strategy, and ch... More
6.
Crossing The Chasm: Marketing And Selling Disruptive Products To Mainstream Customers
by (Paperback - 2006)Price: Rs 458 Rs. 389Discount: Rs. 69 (15%)
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Revised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to market and sell high-tech products to mainstream customers.Here is the bestselling guide that created a new game plan for marketing in high-tech industries. "Crossing the Chasm" has become... More
7.
Marketing Management
by (Paperback - 2006)Price: Rs. 275
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8.
Improve Your Marketing To Grow Your Business
by (Hardcover - 2007)Price: Rs 450 Rs. 428Discount: Rs. 22 (5%)
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9.
Why We Buy: The Science Of Shopping
by (Paperback - 2000)Price: Rs 458 Rs. 398Discount: Rs. 60 (13%)
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A riveting read for anyone who has ever shopped for anything or tried to sell something--as well as the culmination of 15 years of meticulous research and observation--this book offers hilarious anecdotes and amazing hard facts about one of America's favorite pastimes.Is there a method to our madnes... More
10.
We Are Smarter Than Me
by (Paperback - 2008)Price: Rs. 250
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11.
The Discipline Of Market Leaders
by (Paperback - 1997)Price: Rs 395 Rs. 336Discount: Rs. 59 (15%)
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New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by ra... More
12.
22 Immutable Laws Of Branding
by (Paperback - 2006)Price: Rs 195 Rs. 183Discount: Rs. 12 (6%)
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Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it?This is the definitive text on branding, distilling complex theories and principles behind this key marketing term i... More
13.
Science Of Influence: How To Get Anyone To Say Yes In 8 Minutes Or Less
by (Paperback - 2006)Price: Rs 295 Rs. 271Discount: Rs. 24 (8%)
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The book gives new and easy-to-implement ideas to achieve excellence.
Synthesizing the latest research in the field of influence with real-world
tested experiences, the book presents simple secrets that help readers turn a
"No" into a "Yes".
... More
14.
Mavericks At Work
by (Paperback - 2007)Price: Rs 395 Rs. 375Discount: Rs. 20 (5%)
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15.
22 Lmmutable Laws Of Marketing
by (Paperback - 2007)Price: Rs 195 Rs. 183Discount: Rs. 12 (6%)
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Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.... More
16.
International Marketing 13/e
by (Paperback - 2008)Price: Rs 475 Rs. 437Discount: Rs. 38 (8%)
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17.
International Marketing
by (Paperback - 2003)Price: Rs. 299
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This book on International Marketing studies eight
companies listed in Fortune 500 including BMW, Philips, Siemens, Disney, etc. These
companies operate worldwide and their experience will prove to be invaluable for the management students.
The book addresses the rapid changes in the political, lega... More
18.
International Marketing
by (Paperback - 2007)Price: Rs 325 Rs. 309Discount: Rs. 16 (5%)
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19.
The Irresistible Offer
by (Paperback - 2006)Price: Rs. 249
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20.
Advanced Selling Strategies: The Proven System Of Sales Ideas, Methods, And Techniques Used By Top Salespeople
by (Paperback - 1996)Price: Rs 730 Rs. 621Discount: Rs. 109 (15%)
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Based on Brian Tracy's bestselling audio and video program, The Psychology of Selling, this text presents an action-oriented, strategic process for sales success. It delineates in detail every aspect of the sales process, from planning to presentation to closing techniques.THE MOST POWERFUL SYSTEM F... More