Marketing Of Services: Strategies For Growth

The present book looks at the service industry from a new dimension emerging in the marketing world. It includes invaluable research papers and presentations from the distinguished academicians, management profesionals, research scholars, business analysts, executives and students. The objective is to create a fresh knowledge-base thereof and provide direction to the business, academica and policy-makes to effectivey cope with future challenges enveloped in a haze of mystery.
About Author :
Dr. S.S. Vernekar is currently the Director of Bharati Vidyapeeth's Institute of Management and Research, New Delhi. His area of interest is Marketing. Dr. Sandeep Goal is an Assistant Professor in the area of Accounting and Finance in Bharati Vidyapeeth's Institute of Management and Research, New Delhi. Mrs. B.R. Bhardwaj is a Lecturer in the area of Marketing in Bharati Vidyapeeth's Institute of Management and Research, New Delhi.
Contents :
Preface Part I Introduction Part II Customer Orientation Part III Financial Services Part IV HealthCare Services PART V BPO Services Part VI Consultancy Services: A Case Study of VI-Labs Part VII The Emerging Perspective Index