Marketing

Thinking about starting an e-business? Daunted by the dot-com shakeout? In this practical new guide to the perils and pitfalls and enormous opportunity-of e-business today, thye message is clear: Keep the faith, but keep your eyes wide open. Whether you're starting a new enterprise or changing your ... More

There are hundreds of daily opportunities for talking up a business, and this helpful and informative resource details how to make word-of-mouth work and how to identify and make the most of every chance to promote and grow a business without spending a fortune on expensive advertising. The importan... More

Need to promote your business? Of course you do. But you donot need to hire an expensive copywriter or publicrelations agency. With the help of this book you can write your own promotionalmaterial that is effective, looks great and does not cost a fortune. Whether youare just starting out, or you ha... More

In Justin Herald's straightforward and confident style, this book describes how the author turned $50 into a $25-million business in seven years without ever going into debt or borrowing money-and without a business degree. Aspiring entrepreneurs are shown Herald's secrets, which include creative, i... More

This book focuses on the role of product management, which helps monitor the product through its life cycle and ensures that all stages of production are relevant to market needs. Pricing is another area discussed here. Other subjects discussed here include building supply chain excellence, creating... More

This book highlights the effect of technology on the future of any organization and draws from the ideas of many management thinkers, who have worked on various aspects of technology, research and development, and finally, delineates the dynamic linkage between business strategy and technology strat... More

Newly expanded and thoroughly revised to reflect and meet the demands of a high-velocity global business environment, this edition of the popular book and its companion CD-ROM help small and mid-sized businesses as well as non-profit organizations and public-sector agencies to achieve effective, eff... More

For organizations to gain competitive advantage, organizational learning and innovation, it is important that they create and share knowledge. Today, companies see a cost-saving in this and a way of propelling growth. But not much is known about it, its benefits, the technology it uses, etc. T... More

This book covers the concept of e-business and what it means to small businesses. To expand the reach of your small business, one major ingredient is a successful Web site. But how to build one? This book explains all the steps needed to develop, implement, and maintain a Web site for a small busine... More

Filled with expert advice that is sure to send sales soaring, this complete guide to creative advertising and promotion includes dozens of templates and worksheets, plus examples of ads, direct mail pieces, and press releases. Two-color illustrations throughout.Packed with information, illustrations... More

If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn't work anymore. It's relationships that count. Real selling is about understanding customers' goals and "helping" them to buy, not topping off a template presentation with a pushy atti... More

Offering proven strategies for small businesses to achieve equal footing with larger companies, this book covers the process of choosing a name and location, projecting a big image with a small staff, using everyday materials to build an image, producing major-league marketing materials, and capital... More

Packed with information, illustrations, graphs, forms, and worksheets, the Streetwise "RM" books provide everything business-people need to get up and running in the fast lane. Readers benefit from the expert advice of seasoned professionals in all areas of business, from motivating employees to mar... More

New beauty professionals will appreciate the ease with which they will be able to promote themselves and their salon with the solid marketing theory and step-by-step plans found in this book. Information on media advertising, planning a year long advertising campaign, maintaining promotion budgets a... More

"This book examines the development and role of small business clusters from a variety of disciplines : economics, marketing, management and information systems. It gathers perspectives from varied disciplines and countries, extending current knowledge by emphasizing the pressure that international ... More