Book: Marketing Strategy Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps develop a customer-oriented market strategy and market plan, including cases.
Details of Book: Marketing Strategy Book: Marketing Strategy
Author: Michael Hartline
ISBN: 0324201400
ISBN-13: 9780324201406
, 978-0324201406
Binding: Paperback
Publishing Date: 2004
Publisher: Thomson Learning
Number of Pages: 648
Language: English