Marketing Strategy And Planning

For the past few years marketing activities are changing due to world wide demand of goods and services. To provide knowledge of latest marketing strategies and planning to B.Com, B.B.A., M.Com and M.B.A. students of our universities this book is written in such a manner that it looks like a beginner's book and assumes no prior knowledge of subject. It has been written in an analytical and luciad manner illustrated with suitable case studies to reader may follow it step without any difficulty.
About Author :
Dr. Nand Kishore Sharma is an eminent scholar, well known writer and analyst. Dr. Sharma is author of many books on Management, Accountancy, Costing, Economics and Taxation. Dr. Sharma has contributed a large number of research papers in journals of repute and also particiapated in numerous seminars and conferences. Dr. Kapil Sharma studied at the university of Rajasthan Jaipur, Which awarded him M. Com, M.B.A. and Ph.D.Degrees. He has contributed large number of articles in national papers and journals.
Contents :
1. Introduction 2. Marketing Functions 3..Marketing Management 4. Marketing Intelligence 5. Marketing System 6. Channels of Marketing 7. Pricing of Goods 8. Communication in Marketing Management 9. Communication Mix 10. Marketing Records 11. Marketing the New Products 12. Scientific Methods of Marketing Research 13. Succesful Marketing 14. Role of Models in Marketing 15. Marketing of Exports 16. Promoting Export Marketing 17. Marketing Manager 18. Remuneration to Marketing Staff 19. Public Relations in Marketing