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Marketing Warfare 20Th Anniversasry Ed (English) 20th Edition

Author: RIES
Soft Cover
Language: English
Length: 232 Pages
Publisher: McGraw-Hill Education India Pvt.Ltd - New Delhi
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Marketing Warfare 20Th Anniversasry Ed (English) 20th Edition (Soft Cover) Price: Rs.305

The book that changed marketing forever is now updated for the new millennium.

In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds along with annotated reproductions of winning and losing ads.

 

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Table of Contents

Introduction: Marketing is war

Chapter 1. 2500 years of war
Chapter 2. The principle of force
Chapter 3. The superiority of the defense
Chapter 4. The new era of competition
Chapter 5. The nature of the battleground
Chapter 6. The strategic square
Chapter 7. Principles of defensive warfare
Chapter 8. Principles of offensive warfare
Chapter 9. Principles of flanking warfare
Chapter 10. Principles of guerrilla warfare
Chapter 11. The cola war
Chapter 12. The beer war
Chapter 13. The burger war
Chapter 14. The computer war
Chapter 15. Strategy and tactics
Chapter 16. The marketing general
Index

Specifications of Marketing Warfare 20Th Anniversasry Ed (English) 20th Edition (Soft Cover)

Contributors
Author RIES
Book Details
Publisher McGraw-Hill Education India Pvt.Ltd - New Delhi
Publication Year 2012
ISBN-13 9781259029004
ISBN-10 125902900X
Language English
Edition 20th
Binding Soft Cover
Number of Pages 232 Pages
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Book Reviews of Marketing Warfare 20Th Anniversasry Ed (English) 20th Edition

TOP REVIEWS View All Top Reviews (4)

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★★★★★
★★★★★
03 Jul 2012
Not a Great Read

This book contains some obsolete ideas and case studies. Some of the examples he quotes are hard to understand if u have no exposure to US market ex: Cambell Soups and Burger Kings are alien brands in India. This is just an example. There are so many of such examples that I can quote. The concepts that he talks about were definitely ground breaking when this as published first but now that are reduced to mere clich??s. Over all I would give this 2 stars if this is your first marketing book then go for it.

0 of 0 users found this review helpful.
★★★★★
★★★★★
22 Jul 2012
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certified buyer
Good Book

This is a good book and chronologically written. The concepts are brilliantly explained. The only field where I feel book can improve is by adding some more recent contents. Proper relationship between military and marketing warfare has been established.

0 of 0 users found this review helpful.
★★★★★
★★★★★
09 Sep 2012
A Classic

I first read this 25 years ago. It changed my thinking on Marketing for ever. This book can never be obsolete, even if the case studies are.
Those who have not read the original must definitely read this. Those that have can, read again and ruminate!!!!

0 of 0 users found this review helpful.
★★★★★
★★★★★
07 Oct 2012
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certified buyer
HISTORY BOOK ON WAR

This book has only one good thing and that is the title.when you will read this book it will give you a feel as if you are reading a history boo on the wars.not a good book to read and its waste of money.it has no points on marketing.pls dont buy.

0 of 0 users found this review helpful.
    Book: Marketing Warfare 20Th Anniversasry Ed (English) 20th Edition by RIES
    ISBN Number: 125902900X, 9781259029004, 978-1259029004

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