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To triumph over the competition, it is not enough to target customers. Marketers must take aim at their competitors- and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide, Marketing Warfare gives smart fighters the best tactics- defensive, offensive, flanking, and guerrilla. This classic manual defines the strategies, plans, and campaigns of today's marketing battlefield.
| andrew e skodol thomas mace ansel adams alan c tribble rand mcnally | espn michael r collings p a cartledge peter d wagner allan c hutchinson |