Book: Marketing Without Megabucks: How To Sell Anything On A Shoestring A definitive reference for a wide range of inexpensive and easy marketing approaches. Enlivened with hundreds of examples, this easy-to-use book tells how to turn the local newspaper into a publicity arm. Includes tips on copywriting, graphic design, in-store displays, press kits, and media and mailing lists.
Details of Book: Marketing Without Megabucks: How To Sell Anything On A Shoestring Book: Marketing Without Megabucks: How To Sell Anything On A Shoestring
Author: Shel Horowitz, David J. Dunton
ISBN: 067176036X
ISBN-13: 9780671760366
, 978-0671760366
Binding: Paperback
Publishing Date: 1993/06/01
Publisher: Simon & Schuster
Number of Pages: 384
Language: English