Marketing Your Retail Store In The Internet Age

"My family has been in the flower business for 126 years and I thought I had seen or heard it all. "Marketing Your Retail Store in the Internet Age" changed that. It's filled with great new ways to make more money without going broke. I loved it!"
--Troy Wasserman, Wasserman's Flower and Gift Shop Muskegon, Michigan

"Our customers are crazy about the new Web site we built using the principles in this book. That section alone is worth its weight in gold!"
--Bob Vasile, Discount Vacuum and Sewing Center Harrisburg, Pennsylvania

"I'm saving thousands and thousands of dollars on expensive advertising that doesn't work. The ad sales guy hates you, but I love you. Great book!"
--Grant Miller, Sun Your Buns Erie, Pennsylvania

"This book is an absolute must-read for any store owner. It not only gives ideas, but also real-life examples and hot tips. Excellent!"
--Michele Correa, Photo Express Scrapbooking Maple Ridge, British Columbia

If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.