Book: A Superseded by television as the primary source of entertainment and information, radio still has a unique place in the mass media spectrum. At once powerfully pervasive and totally invisible, it's a fascinating subject for study. On Air adopts a wide-ranging theoretical and critical approach to provide an in-depth examination of radio's codes (speech, music, noise, and silence), the conventions of using these codes, and the dominant modes of reception. The text offers a vocabulary and methodology for analyzing radio programs, drawing on work by both media theorists and professional broadcasters in Britain, AustraLia, and North America. Written by an academic and a practitioner, On Air provides a critical overview of radio for media students, as well as suggestions for practical activities, a time-line of major events in the history of radio, and a glossary of key terms.
Details of Book: A Book: A
Author: Martin Shingler, Cindy Wieringa, Cindy Wieringa
ISBN: 0340652322
ISBN-13: 9780340652329
, 978-0340652329
Binding: Hardcover
Publishing Date: Oct 1998
Publisher: Hodder Arnold
Number of Pages: 192
Language: English