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The Maruti Story - How A Public Sector Company Put India On Wheels (English)

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Language: English
Length: 408 Pages
Publisher: Harpercollins Publishers India
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The Maruti Story - How A Public Sector Company Put India On Wheels (English) By R. C. Bhargava, Seetha
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The Maruti Story - How A Public Sector Company Put India On Wheels (English) (Hardcover) Price: Rs.339

An extraordinary and rare insight into how a few determined entrepreneurs created an icon...' ? C. K. Prahalad

The targets were stupendous and considered unachievable by almost everyone. Slightly over two years to find a suitable partner, finalize all legal documentation, get governmental approval to these agreements as well as to the investment proposals, build a factory, develop a supplier base to meet localization regulations, create a sales and service network, and develop and launch a people's car that would sell 100,000 a year, in a sector where Indian expertise was limited. And to do this as a public sector company, having to follow all governmental systems and procedures, and having to please both its masters in the government and Suzuki Motor Corporation.

However, the Maruti project succeeded, and in ways that were unimaginable in 1983. The car revolutionized the industry and put a country on wheels. Suddenly, ordinary middle-class men and women could aspire to own a reliable, economical and modern car, and the steep sales targets were easily met. Twenty-six years later, the company, now free of government controls and facing competition from the world's major manufacturers who have entered the Indian market, still leads the way. Not only that, cars made by Maruti can be seen in all continents.

By any yardstick, it is an incredible story, involving grit, management skill and entrepreneurship of a high order. R.C. Bhargava, who was at the helm of thecompany, and is currently its chairman, co-writing with senior journalist and author Seetha, shows how it was done in this riveting account of a landmark achievement.

About The Author
R.C. BHARGAVA joined the Indian Administrative Service in 1956. After an eventful tenure, during which he had postings in Uttar Pradesh, Jammu and Kashmir and in the Central government, he was deputed to BHEL as its commercial director in 1979. In 1981, he moved to Maruti Udyog Limited, retiring from the IAS shortly thereafter. He was appointed managing director of MUL in 1985. In 1990, he also assumed the responsibility of chairman of the board. Except for a few years following his retirement in 1997, he has continued to be closely associated with the company, from 2007 as chairman once again.

Mr Bhargava is on the boards of a number of leading Indian companies across a diverse range of sectors. He has also been providing advisory and consultancy services to several Indian and foreign companies, and is actively involved with the Confederation of Indian Industry.

Specifications of The Maruti Story - How A Public Sector Company Put India On Wheels (English) (Hardcover)

Contributors
Author R. C. Bhargava, Seetha
Book Details
Publisher Harpercollins Publishers India
Imprint Collins
Publication Year 2010
ISBN-13 9788172237806
ISBN-10 8172237804
Language English
Binding Hardcover
Number of Pages 408 Pages
Dimensions
Weight 479.0 g
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Book Reviews of The Maruti Story - How A Public Sector Company Put India On Wheels (English)

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★★★★★
★★★★★
Sunil Sundar
21 Apr 2014
A different perspective

The Maruti Story offers a view different from the one commonly found. On the internet and in other media, the focus is on the associated scandals, the market share, product reviews and so on, but the book reveals the history of the company itself.

There is much emphasis on the fact that it was a PSU and the struggles that the management faced because of that. Throughout the book there are references to the red-tape that the founders encountered and the need to exhibit propriety

The book is coherent and meaningful and covers many topics in depth, including labor issues, funding, corporat...
()

The Maruti Story offers a view different from the one commonly found. On the internet and in other media, the focus is on the associated scandals, the market share, product reviews and so on, but the book reveals the history of the company itself.

There is much emphasis on the fact that it was a PSU and the struggles that the management faced because of that. Throughout the book there are references to the red-tape that the founders encountered and the need to exhibit propriety

The book is coherent and meaningful and covers many topics in depth, including labor issues, funding, corporat...
The Maruti Story offers a view different from the one commonly found. On the internet and in other media, the focus is on the associated scandals, the market share, product reviews and so on, but the book reveals the history of the company itself.

There is much emphasis on the fact that it was a PSU and the struggles that the management faced because of that. Throughout the book there are references to the red-tape that the founders encountered and the need to exhibit propriety

The book is coherent and meaningful and covers many topics in depth, including labor issues, funding, corporate law and negotiating with a foreign technical collaborator.

I only wish that the book had been written by a technical guy or at least had more inputs about the technological aspects of setting up a large car manufacturing unit from scratch.

As it is, having been written by an IAS officer and a current affairs journalist, the book spends more time talking about the political wranglings during the 'license raj' era than about the actual building of the car.

Also more pictures of the car and the manufacturing process would have been nice, rather than stock photos of Indira Gandhi and various management personnel of Maruti and Suzuki

0 of 0 users found this review helpful.
★★★★★
★★★★★
23 Feb 2014
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certified buyer
Good history

The classic journey of making maruti 800 car and the aftermath of indian automobile success story is unfolded here.Must be read.

0 of 0 users found this review helpful.
★★★★★
★★★★★
06 Oct 2012
Awesome read… pure business nothing else…!

The Maruthi Story is a classic book, written wonderfully, that meticulously depicts each and every i.e. from smallest to biggest glitches that comes in and automobile manufacturing industry and solutions to tackle them. A Detailed story of an automobile manufacturing company. To put it in one sentence… this book can be considered as “the bible of automobile manufacturing industry…!”

Sincere appreciations to Mr.R.C.Bhargva for recording his experience with Maruthi group in a classic book and his exceptional leadership qualities that made the Maruthi group so unique.

0 of 0 users found this review helpful.
★★★★★
★★★★★
29 Apr 2012
Its the story of few determined enterpreneurs.

It describes how an individual project transformed to nationalized one and reached all its targets and set an industry standards.All the maruti's journey is well documented in a book.This book is worth a read.

0 of 0 users found this review helpful.
★★★★★
★★★★★
25 Jan 2012
The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer
Excellent book for fans and potential entrepreneurs

This book is an excellent read for all those who want to know about Maruti's history. It also gives the reader a fair idea about the License Raj period.

The book is well written and at any point the reader does not feel bored.

0 of 0 users found this review helpful.
    Book: The Maruti Story - How A Public Sector Company Put India On Wheels (English) by R. C. Bhargava, Seetha
    ISBN Number: 8172237804, 9788172237806, 978-8172237806

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