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The Maruti Story - How A Public Sector Company Put India On Wheels

Hardcover
Language: English
Length: 408 Pages
Publisher: Harpercollins Publishers India
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The Maruti Story - How A Public Sector Company Put India On Wheels By R. C. Bhargava, Seetha
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The Maruti Story - How A Public Sector Company Put India On Wheels (Hardcover) Price: Rs.460

An extraordinary and rare insight into how a few determined entrepreneurs created an icon...' ? C. K. Prahalad

The targets were stupendous and considered unachievable by almost everyone. Slightly over two years to find a suitable partner, finalize all legal documentation, get governmental approval to these agreements as well as to the investment proposals, build a factory, develop a supplier base to meet localization regulations, create a sales and service network, and develop and launch a people's car that would sell 100,000 a year, in a sector where Indian expertise was limited. And to do this as a public sector company, having to follow all governmental systems and procedures, and having to please both its masters in the government and Suzuki Motor Corporation.

However, the Maruti project succeeded, and in ways that were unimaginable in 1983. The car revolutionized the industry and put a country on wheels. Suddenly, ordinary middle-class men and women could aspire to own a reliable, economical and modern car, and the steep sales targets were easily met. Twenty-six years later, the company, now free of government controls and facing competition from the world's major manufacturers who have entered the Indian market, still leads the way. Not only that, cars made by Maruti can be seen in all continents.

By any yardstick, it is an incredible story, involving grit, management skill and entrepreneurship of a high order. R.C. Bhargava, who was at the helm of thecompany, and is currently its chairman, co-writing with senior journalist and author Seetha, shows how it was done in this riveting account of a landmark achievement.

About The Author
R.C. BHARGAVA joined the Indian Administrative Service in 1956. After an eventful tenure, during which he had postings in Uttar Pradesh, Jammu and Kashmir and in the Central government, he was deputed to BHEL as its commercial director in 1979. In 1981, he moved to Maruti Udyog Limited, retiring from the IAS shortly thereafter. He was appointed managing director of MUL in 1985. In 1990, he also assumed the responsibility of chairman of the board. Except for a few years following his retirement in 1997, he has continued to be closely associated with the company, from 2007 as chairman once again.

Mr Bhargava is on the boards of a number of leading Indian companies across a diverse range of sectors. He has also been providing advisory and consultancy services to several Indian and foreign companies, and is actively involved with the Confederation of Indian Industry.

Specifications of The Maruti Story - How A Public Sector Company Put India On Wheels (Hardcover)

Contributors
Author R. C. Bhargava, Seetha
Book Details
Publisher Harpercollins Publishers India
Publication Year 2010
ISBN-13 9788172237806
ISBN-10 8172237804
Language English
Binding Hardcover
Number of Pages 408 Pages
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Book Reviews of The Maruti Story - How A Public Sector Company Put India On Wheels

4.6
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Based on 7 ratings
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03 May 10
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The Maruti Story

This books tells you how Maruti was just not a ambitious people's car project and changed the way India travelled but also how it brought about a change in managerial and technological landscape in India. The book tells how Maruti could achieve its high quality, reliability and customer satisfaction and how the company added value to both its cuatomers as well as employees. Maruti's story starts in the controlled Pre-Liberalization License Raj and continues into the competitive free economy era. The book tells the account of the Maruti Udyog was created, how Suzuki was of immense help in making the project a reality and how the difficulties facing Maruti, a PSU were overcome and what went into making a small Japanese car an icon of modern India. A must read, value for moneyspecially for those who are keen to know more on managing enterprises, policy making and the unique Japanese way of doing things.
Finally, hats off to Mr. R.C. Bhargava (the author), who was one of those whose committment fulfilled the dream of millions of Indians of owning a high quality car.

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1 of 2 users found this review helpful.
★★★★★
★★★★★
06 October 12
Awesome read… pure business nothing else…!

The Maruthi Story is a classic book, written wonderfully, that meticulously depicts each and every i.e. from smallest to biggest glitches that comes in and automobile manufacturing industry and solutions to tackle them. A Detailed story of an automobile manufacturing company. To put it in one sentence… this book can be considered as “the bible of automobile manufacturing industry…!”

Sincere appreciations to Mr.R.C.Bhargva for recording his experience with Maruthi group in a classic book and his exceptional leadership qualities that made the Maruthi group so unique.

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★★★★★
★★★★★
25 January 12
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certified buyer
Excellent book for fans and potential entrepreneurs

This book is an excellent read for all those who want to know about Maruti's history. It also gives the reader a fair idea about the License Raj period.

The book is well written and at any point the reader does not feel bored.

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★★★★★
★★★★★
29 April 12
Its the story of few determined enterpreneurs.

It describes how an individual project transformed to nationalized one and reached all its targets and set an industry standards.All the maruti's journey is well documented in a book.This book is worth a read.

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★★★★★
★★★★★
23 February 14
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certified buyer
Good history

The classic journey of making maruti 800 car and the aftermath of indian automobile success story is unfolded here.Must be read.

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    Book: The Maruti Story - How A Public Sector Company Put India On Wheels by R. C. Bhargava, Seetha
    ISBN Number: 8172237804, 9788172237806, 978-8172237806

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