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Mass Affluence: Seven New Rules Of Marketing To Today's Consumer
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Publisher: Harvard Business School Press
OR
Book: Mass Affluence: Seven New Rules Of Marketing To Today's Consumer
Based on extensive research on far more affluent consumers with larger disposable incomes, the authors argue that the rules for mass marketing must be rewritten and outline seven new rules for capturing this largely ignored market.
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Details of Book: Mass Affluence: Seven New Rules Of Marketing To Today's Consumer Book: Mass Affluence: Seven New Rules Of Marketing To Today's Consumer
Author: Paul Nunes, Brian Johnson
ISBN:
ISBN-13:
Binding: Hardcover
Publishing Date: 2004/09/01
Publisher: Harvard Business School Press
Number of Pages: 269
Language: English
Author: Paul Nunes, Brian Johnson
ISBN:
1591391962
ISBN-13:
9781591391968
,978-1591391968
Binding: Hardcover
Publishing Date: 2004/09/01
Publisher: Harvard Business School Press
Number of Pages: 269
Language: English
2 States: The Story Of My Marriage by Chetan BhagatFourth book by the bestselling author Chetan Bhagat.
2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.
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2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.
Order now at 32% Discount
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Book: Mass Affluence: Seven New Rules Of Marketing To Today's Consumer by Paul Nunes, Brian Johnson
ISBN Number: 1591391962, 9781591391968, 978-1591391968