Book: Mass Communication In India Third Completely Revised and Updated Edition
Mass Communication in India is a result of the author’s in-depth study and understanding of the media. The book deals with a general introduction to Communication Theory, Advertising, Television, Effects of Media and Development. In short, the book is designed to give the student of Mass Communication a general and comprehensive view of the modern and traditional media in India. It meets the objective of being a text book as well as a book that gives an overview of mass communication in India.
Details of Book: Mass Communication In India Book: Mass Communication In India
Author: Keval J. Kumar
ISBN: 8172243731
ISBN-13: 9788172243739
, 978-8172243739
Binding: Paperback
Publishing Date: 1994
Publisher: Jaico Publishing House
Number of Pages: 422
Language: English