Mass Communication Theory And Practice In The 21st Century

Mass Communication is no longer a recent phenomenon. Since India is considered the hub of information revolution the awareness about communication and media concept is still on the rise. Mass communicator needs to knwo the basic role of communication concepts, no matter it be print media, electronic media or performing arts. This book presents an overview of the social and communciation roles of the various channels of mass media. Every professional must know the history and the future of the strengths and weakness of the current issues affecting each medium.
About Author :
Diwakar Sharma specialises in public relations, mass communication, even management, business and media ethics as well as in marketing He is a freeland content writer and public relations consultant.
Contents :
Foreword Preface Communication Concept The Mass Media News Story Government of India Autonomous Media organizations News Agencies History of Radio Television in India Research Writing advertising Public Relations Use of Technology in Mass Communication Indian Cinema Appendices Bibliography Index