Mastering Negotiations

With so much of modern business and enterprise relying on the ability to reach mutually beneficial agreements, the so called 'win-win' situation, the modern manager needs to be able to plan, deliver and follow through on critical negotiations. This book provides the core skills needed to succeed and: - Focuses on all aspects of negotiations at the senior level - Provides a framework for effective action - Develops negotiating skills to an advanced level, showing managers how to achieve the best possible agreement and how to make sure it lasts