“matt simmons”

GREAT BRAND STORIES Great Brand Stories is a series that sets out to tell the inspiring stories of some of today’s top brands. Edited by brand expert John Simmons, the books focus on brands that have not only reaped huge profits for their owners, but also established themselves as icons of contemp... More

Instead of approaching cultural theory as a set of pronouncements to be learned, this book considers why lecturers, students and cultural producers and consumers outside the University system might all want to theorize what culture is and how it works. Taking its cue from J L Austin's infamous How t... More

This textbook brings together an introduction to the political theory of democracy since Ancient times and a critical picture of its place in Britain today.The author examines the work of Plato and Aristotle, Rousseau and Mill, Marx and Weber, and locates them and others in the debate about what dem... More

Brand success = business success. A simple equation, but as no two brands are the same, identifying what those winning qualities are is not easy. And given that the whole point of branding is to create a distinct identity, it’s absurd to look for a single magic formula. Matt Haig has now set hims... More

Brand Failures takes a riveting look at what happens when global giants like McDonald’s and Coca-Cola launch major brands which fail spectacularly, and at great cost. Matt Haig approaches his subject in a truly entertaining style - yes, this is a business book that is actually fun to read - but hi... More

Science writer Matt Ridley has found a way to tell someone else's story without being accused of plagiarism. Genome: The Autobiography of a Species in 23 Chapters delves deep within your body (and, to be fair, Ridley's too) lookingfor dirt dug up by the Human Genome Project. Each chapter pries one g... More

Nobody can afford to ignore the impact of the Internet on business; a Web site is no longer an optional extra. Today every business is expected to have a Web site and keep in touch via e-mail, in addition to informing and interacting with their on-line customers. E-Business Essentials provides you w... More