Mba Masterclass: Strategic Management 2nd/ed

On the surface, strategic management appears to be quite straightforward: it is all about deciding some medium-to long-term goals, bringing together the resources, devising a plan and schedule, and then getting on with it. However, in the real world it isn't quite this simple. In this thorough and accessible guide, Philip Sadler details the fundamental concepts, frameworks and ideas necessary to formulate and implement strategy. Designed to meet the needs of busy MBA students and practising managers alike, Strategic Management will guide the reader through the most important work by academics and consultants in the field of strategy. The book covers all the need-to-know topics, including: the nature of strategic management; analysing industry and competition; resources, capabilities and competitive advantage; strategies for cost advantage and differentiation advantage; vertical integration; diversification; global industries; This second edition of the book has been updated and expanded to cover areas such as defining corporate purpose, the role of the corporate parent, the different schools of thought in the field of strategy, strategic alliances and acquisitions and mergers.