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Metaphor And Gender In Business Media Discourse: A Critical Cognitive Study
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Publisher: Palgrave Macmillan
OR
Book: Metaphor And Gender In Business Media Discourse: A Critical Cognitive Study
This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
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Details of Book: Metaphor And Gender In Business Media Discourse: A Critical Cognitive Study Book: Metaphor And Gender In Business Media Discourse: A Critical Cognitive Study
Author: Veronika Koller
ISBN:
ISBN-13:
Binding: Hardcover
Publishing Date: Sep 2004
Publisher: Palgrave Macmillan
Number of Pages: 244
Language: English
Author: Veronika Koller
ISBN:
1403932913
ISBN-13:
9781403932914
,978-1403932914
Binding: Hardcover
Publishing Date: Sep 2004
Publisher: Palgrave Macmillan
Number of Pages: 244
Language: English
Related Tags veronika koller metaphor and gender in business media discourse gender discourse in business industries business discourse and war metaphors metaphors on gender metaphor and gender in business media discourse new metaphor and gender in business discourse veronika koeller metaphors in business course cognitive metaphores and discourse analysis
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Book: Metaphor And Gender In Business Media Discourse: A Critical Cognitive Study by Veronika Koller
ISBN Number: 1403932913, 9781403932914, 978-1403932914