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Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices (English)

(Paperback)
Paperback
Author: Jeff Hasen
Language: English
Length: 224 pages
Publisher: Times Group Books
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For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

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'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

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  • Damages due to misuse of product or Incidental damage due to malfunctioning of product.
  • Any consumable item which has been used or installed.
  • Products with tampered or missing serial numbers.
  • Items that are returned without original packaging, freebies or accessories.
  • Any damage / defect which are not covered under the manufacturer's warranty.
  • Made-to-order/Custom Jewellery.
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84% positive feedback (4,130,355) ratings)
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  • Usually Delivered in 2-3 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 196
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Cash on Delivery may be available! ?
3.9 / 5
  • Usually Delivered in 6-7 business days.

What is the estimated delivery time?

Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.
Estimated delivery time depends on the following factors:
  • The Seller offering the product
  • Product's availability with the Seller
  • The destination to which you want the order shipped to and the Seller's location

Why does the delivery date not correspond to the delivery timeline of X-Y business days?

It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

What do the different tags like "In Stock", "Available" mean?

'In Stock'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Available'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Preorder' or 'Forthcoming'

For items listed as "In Stock", Sellers will mention the delivery time based on your location pincode (usually 2-3 business days, 4-5 business days or 4-6 business days in areas where standard courier service is available). For other areas, orders will be sent by Registered Post through the Indian Postal Service which may take 1-2 weeks depending on the location.

'Out of Stock'

Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

'Imported'

Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

'Back In Stock Soon'

The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

'Temporarily Unavailable'

The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

'Permanently Discontinued'

This product is no longer available because it is obsolete and/or its production has been discontinued.

'Out of Print'

This product is not available because it is no longer published and has been permanently discontinued.

Why does the estimated delivery time vary for each seller?

You have probably noticed varying estimated delivery times for Sellers of the product you are interested in. Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

Please enter your default pin code on the product page (you don't have to enter it every single time) to know more accurate delivery times on the product page itself.

Seller does not/cannot ship to my area. Why?

Enter your pincode on the product page (you don't have to enter it every single time) to know whether the product can be delivered to your location.

If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

Whether your location can be serviced or not depends on:

  • Whether the Seller actually ships to your location
  • Legal restrictions, if any, in shipping particular products to your location
  • The availability of reliable courier partners in your location

At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

More answers in our Shipping FAQs »
Rs. 428
Buy with confidence when you see the 'Flipkart Advantage' badge. Products tagged with the Flipkart Advantage badge are quality checked, stocked and shipped by Flipkart. They are also backed by our Friendly Returns Policy, which allows for 30 Day Returns. Expedited delivery options such as Same Day/In-a-Day Guarantee Delivery are an added bonus. Read More

* Shipments from locations where relevant permissions have been obtained.

How do I place a Cash on Delivery (C-o-D) order?

All items that have the "Cash on Delivery Available" icon are valid for order by Cash on Delivery.
Add the item(s) to your cart and proceed to checkout. When prompted to choose a payment option, select "Pay By Cash on Delivery". Enter the CAPTCHA text as shown, for validation.
Once verified and confirmed, your order will be processed for shipment in the time specified, from the date of confirmation. You will be required to make a cash-only payment to our courier partner at the time of delivery of your order to complete the payment.

Terms & Conditions

  • The maximum order value for C-o-D is ₹50,000.
  • e-Gift Vouchers or Store Credit cannot be used for C-o-D orders.
  • Cash-only payment at the time of delivery.
More answers in our Shipping FAQs »
Validity Covers Type Accepted
10 days from delivery Damaged, Defective, Item not as described Replacement
If you have received a damaged or defective product or it is not as described, you can get a replacement within 10 days of delivery at no extra cost.

When does this guarantee not apply?

The guarantee does not extend to:
  • Digital products and services (Flipkart eBooks & music downloads).
  • Innerwear, Lingerie, Socks, Jewellery Freebies and Clothing Freebies
  • Damages due to misuse of product or Incidental damage due to malfunctioning of product.
  • Any consumable item which has been used or installed.
  • Products with tampered or missing serial numbers.
  • Items that are returned without original packaging, freebies or accessories.
  • Any damage / defect which are not covered under the manufacturer's warranty.
  • Made-to-order/Custom Jewellery.
More answers in our Cancellations & Returns »
Validity Covers Type Accepted
30 days from delivery Damaged, Defective, Item not as described Replacement
If you have received a damaged or defective product or it is not as described, you can get a replacement within 30 days of delivery at no extra cost.

When does this guarantee not apply?

The guarantee does not extend to:
  • Digital products and services (Flipkart eBooks & music downloads).
  • Innerwear, Lingerie, Socks, Jewellery Freebies and Clothing Freebies
  • Damages due to misuse of product or Incidental damage due to malfunctioning of product.
  • Any consumable item which has been used or installed.
  • Products with tampered or missing serial numbers.
  • Items that are returned without original packaging, freebies or accessories.
  • Any damage / defect which are not covered under the manufacturer's warranty.
  • Made-to-order/Custom Jewellery.
More answers in our Cancellations & Returns »
Validity Covers Type Accepted
10 days from delivery Exchange for colors and size, Does not fit Exchange
If you have received a damaged or defective product or it is not as described, you can get an exchange within 10 days of delivery at no extra cost.

When does this guarantee not apply?

The guarantee does not extend to:
  • Digital products and services (Flipkart eBooks & music downloads).
  • Innerwear, Lingerie, Socks, Jewellery Freebies and Clothing Freebies
  • Damages due to misuse of product or Incidental damage due to malfunctioning of product.
  • Any consumable item which has been used or installed.
  • Products with tampered or missing serial numbers.
  • Items that are returned without original packaging, freebies or accessories.
  • Any damage / defect which are not covered under the manufacturer's warranty.
  • Made-to-order/Custom Jewellery.
More answers in our Cancellations & Returns »
Validity Covers Type Accepted
30 days from delivery Exchange for colors and size, Does not fit Exchange
If you have received a damaged or defective product or it is not as described, you can get an exchange within 30 days of delivery at no extra cost.

When does this guarantee not apply?

The guarantee does not extend to:
  • Digital products and services (Flipkart eBooks & music downloads).
  • Innerwear, Lingerie, Socks, Jewellery Freebies and Clothing Freebies
  • Damages due to misuse of product or Incidental damage due to malfunctioning of product.
  • Any consumable item which has been used or installed.
  • Products with tampered or missing serial numbers.
  • Items that are returned without original packaging, freebies or accessories.
  • Any damage / defect which are not covered under the manufacturer's warranty.
  • Made-to-order/Custom Jewellery.
More answers in our Cancellations & Returns»

Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices (English) (Paperback) Price: Rs. 196

Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.

With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts why some have failed and how others bravely turned to mobile.

  • Demonstrates how to integrate mobile into marketing programs and how to effectively measure it
  • Explains how to make your existing marketing spends work harder
  • Delivers step-by-step instructions on how to optimize campaigns in real-time
  • Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.
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Table of Contents

Part I The Early Years
· Radio's Days of Glory
· Hipcricket's Beginnings in a Starbucks
· Mobile at the Start of the Millennium
· American Idol Engages a Nation
· RAZR Sharpens Mobile's Focus
· Hipcricket's First Customers
· Listening to the Consumer
· The Brands Show Some Interest
· Mobile as a Natural Progression
· Mobile in the Fight Against Cancer
· Stops and Starts
· Build Me an iPhone App
· Hipcricket Matures, Rebrands
· It's Not Spam on the Phone
· Texting with the Phone to the Ear?
· Mobile Award For Dummies
Part II The Present
· The Recession's Effect on Mobile's Growth: Businesses, Especially Retail, Feel the Pinch
· Behavior Changes Seen in All Age Groups
· Mobile Gets Busy: The Rise of the Call to Action
· Radio Regains Its Magic
· Hipcricket Weathers the Recession
· The Brands Rebound from the Recession
· The Rise of Loyalty Clubs
· MillerCoors Drinks from Android Cup
· Belle Tire Rolls with Mobile
· Other Brands Produce Notable Campaigns
· Trends
· Innovation: Emergence of Multiscreen Marketing
· Looking Internationally for Guidance
· Hipcricket Builds for the Future
Part III The Future
· Determining Whether Mobile Has Arrived
· The Ever-Changing Consumer
· The Tools You Can Use: Considering Mobile Products and Services Individually
· The Real Questions Marketers Should Ask
· Advice from the Smartest Marketers
Conclusion So Where Are We with Mobile Marketing?
Epilogue
About the Author
Index

Specifications of Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices (English) (Paperback)

Book Details
Publisher Times Group Books
ISBN-10 8126536691
Number of Pages 224 Pages
Publication Year 2012
Language English
ISBN-13 9788126536696
Binding Paperback
Contributors
Author Jeff Hasen
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