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Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices (English)

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Author: Jeff Hasen
Language: English
Length: 224 pages
Publisher: Times Group Books

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Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices (English) (Paperback) Price: Rs. 327

Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.

With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts why some have failed and how others bravely turned to mobile.

  • Demonstrates how to integrate mobile into marketing programs and how to effectively measure it
  • Explains how to make your existing marketing spends work harder
  • Delivers step-by-step instructions on how to optimize campaigns in real-time
  • Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.
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Table of Contents

Part I The Early Years
· Radio's Days of Glory
· Hipcricket's Beginnings in a Starbucks
· Mobile at the Start of the Millennium
· American Idol Engages a Nation
· RAZR Sharpens Mobile's Focus
· Hipcricket's First Customers
· Listening to the Consumer
· The Brands Show Some Interest
· Mobile as a Natural Progression
· Mobile in the Fight Against Cancer
· Stops and Starts
· Build Me an iPhone App
· Hipcricket Matures, Rebrands
· It's Not Spam on the Phone
· Texting with the Phone to the Ear?
· Mobile Award For Dummies
Part II The Present
· The Recession's Effect on Mobile's Growth: Businesses, Especially Retail, Feel the Pinch
· Behavior Changes Seen in All Age Groups
· Mobile Gets Busy: The Rise of the Call to Action
· Radio Regains Its Magic
· Hipcricket Weathers the Recession
· The Brands Rebound from the Recession
· The Rise of Loyalty Clubs
· MillerCoors Drinks from Android Cup
· Belle Tire Rolls with Mobile
· Other Brands Produce Notable Campaigns
· Trends
· Innovation: Emergence of Multiscreen Marketing
· Looking Internationally for Guidance
· Hipcricket Builds for the Future
Part III The Future
· Determining Whether Mobile Has Arrived
· The Ever-Changing Consumer
· The Tools You Can Use: Considering Mobile Products and Services Individually
· The Real Questions Marketers Should Ask
· Advice from the Smartest Marketers
Conclusion So Where Are We with Mobile Marketing?
Epilogue
About the Author
Index

Specifications of Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices (English) (Paperback)

Book Details
Publisher Times Group Books
ISBN-10 8126536691
Number of Pages 224 Pages
Publication Year 2012
Language English
ISBN-13 9788126536696
Binding Paperback
Contributors
Author Jeff Hasen
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