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Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices (English)

(Paperback)
Paperback
Author: Jeff Hasen
Language: English
Length: 224 pages
Publisher: Times Group Books
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Table of Contents

Part I The Early Years
· Radio's Days of Glory
· Hipcricket's Beginnings in a Starbucks
· Mobile at the Start of the Millennium
· American Idol Engages a Nation
· RAZR Sharpens Mobile's Focus
· Hipcricket's First Customers
· Listening to the Consumer
· The Brands Show Some Interest
· Mobile as a Natural Progression
· Mobile in the Fight Against Cancer
· Stops and Starts
· Build Me an iPhone App
· Hipcricket Matures, Rebrands
· It's Not Spam on the Phone
· Texting with the Phone to the Ear?
· Mobile Award For Dummies
Part II The Present
· The Recession's Effect on Mobile's Growth: Businesses, Especially Retail, Feel the Pinch
· Behavior Changes Seen in All Age Groups
· Mobile Gets Busy: The Rise of the Call to Action
· Radio Regains Its Magic
· Hipcricket Weathers the Recession
· The Brands Rebound from the Recession
· The Rise of Loyalty Clubs
· MillerCoors Drinks from Android Cup
· Belle Tire Rolls with Mobile
· Other Brands Produce Notable Campaigns
· Trends
· Innovation: Emergence of Multiscreen Marketing
· Looking Internationally for Guidance
· Hipcricket Builds for the Future
Part III The Future
· Determining Whether Mobile Has Arrived
· The Ever-Changing Consumer
· The Tools You Can Use: Considering Mobile Products and Services Individually
· The Real Questions Marketers Should Ask
· Advice from the Smartest Marketers
Conclusion So Where Are We with Mobile Marketing?
Epilogue
About the Author
Index

Specifications of Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices (English) (Paperback)

Book Details
Publisher Times Group Books
ISBN-10 8126536691
Number of Pages 224 Pages
Publication Year 2012
Language English
ISBN-13 9788126536696
Binding Paperback
Contributors
Author Jeff Hasen
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