Modern Competitive Strategy, 2/e (sie)

Part One: Introduction

1. What is Strategy?

Part Two: Building Competitive Advantage

2. Competitive Advantage

3. Industry Analysis

4. Competing Over Time: Industry and Firm Evolution

5. Strategy Execution

Part Three: Managing the Boundaries of the Firm

6. Vertical Integration and Outsourcing

7. Partnering

Part Four: Expanding the Scope of the Firm

8. Competing in Global Markets

9. New Business Development

10. Managing the Multibusiness Firm

Part Five: Governing the Firm

11. Corporate Governance

12. Strategic Planning and Decision Making

New Features

The text provides a concise synthesis of the theory and empirics of the strategy field. It uses a ?Value Minus Cost? framework that measures competitive advantage. The approach is eclectic, reflecting the diversity of the discipline: the author draws on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance & marketing. Many short cases, company examples, and practical tools are used to illustrate the concepts. It can be used for either a full semester course or a single module in MBA programs and executive education courses. Feature Highlights ? Covers both business and corporate-level strategy, making it appropriate for strategy courses that cover both. ? A unique chapter on "Competing Over Time" discusses how firms sustain success over long periods of time and weather economic ups and downs. ? Includes a chapter on Governing the Firm (corporate governance)-a topic of particular interest given the recent problems related to CG at firms such as Enron, Tyco, and others. ? Pedagogically sound. Each chapter includes an introduction and summary of key points. Short case studies within chapters provide examples showing how concepts relate to today?s businesses and business issues. At the end of each chapter, "Questions for Practice" are presented. The Text is Current ? New examples in chapter 1 on Apple iPod and Toyota?s superior productivity vs. GM. ? New sections on outsourcing, mergers and acquisitions and Sarbanes-Oxley. ? Extended section on China and Chinese firms.