Modern Retail Management : Principles And Techniques @

Modern Retail Management Principles and Techniques Modern Retail Management plays an important and vital role in the economics of all modern societies. This book is helpful for the students, professional persons, administrative assistants and retail managers etc., An attempt has been made to relate managers, etc., An attempts has been made to relate the material directly to the professional environment.
About Author :
J. N. Jain is a post Graduate in Economics and doctoral research scholar in the field of Economics. He has obtained his master degree from Delhi University, and also completed his la degree from the Meerut University in 1996. P.P. Singh is working as Head of Department (Business Management) in Punjab College of Technical Education, Ludhiana. He obtained his M.Sc. from Punjabi University, Patiala and Masters in Business Administration from Krukshetra University.
Contents :
Foreword Preface 1. Retail Management: An Overview 2. Classification of Retailers. 3. Consumer Buying Behaviour 4. Retail Market Segmentation 5. Retails Locations Store Planning, Design and Layout 6. Financial Strategy of Operations Management 7. Retail Channels / Information Systems and Research 8. Product and Merchandise Management 9. Retail Pricing 10. Managing Human Resources 11. Retail Communication and Promotion 12. Customer Service and Relationship Marketing 13. Globalization and Future Trends of Retailing Glossary Index