Money And Power: The History Of Business

Where there's greed and ambition, you'll find . . .
Money & Power
"The project reveals a sharp eye for details and even sharper personalities. . . .The book tells stories with colorful messages."
-Toronto Globe and Mail
"Quite intriguing."
-ecompany
"Money and Power offers essential insight into the forces that drive the West's great economic engine."
-Executive Edge, Continental magazine
"Refreshingly simple . . . intriguing tales."
-Business 2.0
"A gripping journey."
-PA Centre Daily Times
"Means extracts some valuable lessons for today."
-Fort Worth Star-Telegram
This companion book to CNBC's acclaimed documentary Money and Power provides an expansive global view of the moguls and dynasties that have defined business in the last millennium. Deftly tracing the movement of trade, banking, industry, and commerce from East to West, from ancient times to modern, it offers important lessons that are of timeless value-and inspiration for the next generation of groundbreakers and visionaries of business.

The dramatic story of greed, money, power, and the moguls and dynasties that have shaped business

From merchant ships to microchips, industry has been defined by the powerful business leaders who have caused seismic shifts in the growth of commerce. The companion book to the acclaimed CNBC documentary, Money and Power takes readers on a gripping journey following the movement of power from east to west-from the feudal estates of medieval Europe to the halls of modern finance, from the teeming streets of ancient Venice to the serene campuses of Silicon Valley-to tell the story of how business shaped the modern world, and how the goals of a few ambitious people paved the way to the wealth and prosperity shared by so much of the world's population today.

A dramatic narrative focusing on the groundbreakers throughout history-from St. Godric, the twelfth-century monk reviled for his love of money to Bill Gates, the contemporary embodiment of money and power-traces the roots of banking, industry, commerce, and power. Fever-pitch moments in the book center around pivotal figures such as Cosimo de Medici, Philip II, the Rothschilds, J. P. Morgan, the Rockefellers, Henry Ford and others. The authors also extract important lessons about the strategies and tactics used to build these business empires.