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We all need to stop looking at India the same way as we did in the past years. The nation is emerging from its immense and intricate past and craves to be seen with a different view in order to leave its past behind and move on. This is what one of the most well-known social commentators, Santosh Desai, tries to put across in this book.
Summary of the Book
In this book, Santosh Desai takes a look at the modern Indian middle class in an affectionate and humorous way. He has written this book as an insider and most of what he says is out of personal experience. He goes deep into the confusion of the India of today and yesterday, and moves on to drawing a very clear picture for the readers. He makes us take a good look at ourselves and how we’ve changed in terms of what drives us, what excites us, and how our mindsets and attitudes are constantly changing with the times. The past does not leave us, but this does not mean that we have not moved on and this is shown in the way we live today. Desai puts all of this across to us through his short and in-depth essays that include humor and sensitivity. Read and learn from this book about the small things in our lives that really matter.
About Santosh Desai
Santosh Desai is a successful advertising professional. He is a columnist with many well-known publications and writes extensively on media, popular culture, consumer markets and everyday life.
|Number of Pages||400 Pages|
|Height||8.46 Inches (US)|
|Width||1.06 Inches (US)|
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Apr 10, 2012
Subtly amusing and thought provokingAs the title suggests, the book is subtly amusing while being quite thought provoking. The humor is subtle and sarcastic at times.
Mar 26, 2014
This Book is OverratedAverage book. Though it deals with middle class India in the late 80's and 90's, another writer could have handled it much better. It becomes a little boring and monotonous after the first few chapters. Santosh Desai is well known figure in the marketing world but I wasn't impressed at all with his style of writing. He's taken too many pages to narrate a story that could have been better as an airport read.
Jan 30, 2014
value for money!paisa vasool!The book makes you laugh.the book is a,mirror reflection of our everyday lives.we can at some point relate ourselves or even be in those situations.this book is informative as well.santosh desai,hats off!this book give you the comination of enjoying and at the same time, learning!:)helps you writing essays.
Dec 17, 2013
Excellent reading!Great insights on everyday things and a wonderful history of an India we're in danger of forgetting - our parents India - the 60s, 70s and 80s
Oct 22, 2012
Awesome!This is easily my favourite non-fiction book. Desai's sense of humour is impeccable, the metaphors are all spot on and the writing, in general, has a nice flow to it. Besides, the spectrum of topics that he manages to cover in this 300-odd page book is incredible!
Jul 30, 2012
Mother Pious LadyI heard an interview with Santosh Desai on a radio station and my curiosity was sparked. The book arrived in one day [a Flipkart speciality!!] and I have been reading, what is an interesting explanation, description and study on Indian habits, culture and idiosyncrasies alike!!
Jul 11, 2012
Excellent readThis book immediately caught my attention as I was flipping through the pages reading the passages at a random manner. I must say-this book is well researched, not in a scholarly sense, but in a more nostalgic manner. This book is primarily about the biggest consumer in the country-the middle class. The author presents his observations in minute detail, be it the evolution of the Indian cinema, the tradition and joys of living in a joint family, the advent of the maruti car and its significance etc..he further observes how the generation is undergoing a change be it in aspirations, tastes, vis… (Expand)
Feb 29, 2012
Nostalgic and SensibleThe book is divided into very small chapters, each is (kind of) an experience that an average Indian citizen would have undergone.The chapters about the Bajaj scooters and stainless steel utensils made me grin from ear to ear. While the chapters about the hill stations and vacations made me frown up on him for trivializing such an important experience in my life. But then again he shifted gears and had me in splits and nodding in smug appreciation when he trashes the concept of âarranged marriagesâ. The book in essence took me on a roller coaster in terms of my reactions to the chapters.
Feb 2, 2012
Good read, if you're not looking for something seriousSantosh Desai looks at the innate indianness in our everyday life. One can really relate to a lot of what he says and all of the themes are hilariously put.
Jan 28, 2012
Hillarious and brilliantDesai's view point is so refreshingly different. One marvels at his ability to look at normal aspects of an Indian life and find elements of quirkiness, satire and uniqueness. Each chapter is just 2-3 pages.. ideal for those who do not like being chained down by a fat book. I lost the first copy so bought a second one and gifted the third to a friend. Need I say more!