“mrinalini patwardhan mehra”

3rd Best Book, ISTD-INDAL Book Awards, Indian Society for Training & Development, 2003-04. Getting to Transformation is a timely handbook for today’s managers. It highlights how organisations can unleash the power of the Internet and e-business, and reinvent themselves. It particularly focuses on... More

This book represent a wide array of approaches to studyingthe relationship between advertising and sales. The chapters include boththeoretical and empirical approaches and cover a broad spectrum of views aboutthis relationship. Regardless of the particular approach or paradigm used tostudy the adver... More

All industrial production processes generate waste waters, which can pollute water bodies into which they are discharged without adequate treatment. It is, therefore, essential to treat such wastes and eliminate their harmful effects on the environment. This book discusses sources, characteris... More

This volume of essays by one of India's foremost scholars of India-China relations focuses on the dynamics of the border issue from different vantage points, including decision making, leadership, and boundaries.... More

Edited by Rajnish Mehra, this volume focuses on the equity risk premium puzzle, a term coined by Mehra and Prescott in 1985 which encompasses a number of empirical regularities in the prices of capital assets that are at odds with the predictions of standard economic theory.... More

The colour and romance of Rajasthan is the focus of this book, which celebrates the state's history, customs, festivals, art and architecture, and the indomitable spirit of its people, through splendid photographs and a very personalized narrative.... More