“n a deshpande s s sane”

An invaluable book for students and teachers of management to practising managers. The case studies and articles contained in the present volume reflect the current thinking on the subject of marketing management. The provide perspectives on key issues and problems facing Indian marketers as we e... More

Process Biotechnology practice has advanced substantially in more recent years. The advancements have taken place not only with microbes or microbial systems but also with mammalian, animal and plant cell culture process biotechnology systems. For protecting these advancements by contributors variou... More

Experimental Process Biotechnology is one of the basic requirements for Biochemical Engineering, Bioprocess Engineering and Biotechnology. Theoretical basis of this course encampusing analytical bio-chemistry, microbiology, cell biology,biochemical and chemical engineering sciences, general and appl... More

In the amazing advancement of process biotechnology, the pressing need of the current millennium is to exploit biological processes. In order to do this various fundamental aspects of process biotechnology need to be understood adequately. This book in its second edition is intended for teaching sen... More

This book provides an extensive coverage of the design of steel structures in accordance with the latest code of practice for general construction in steel. The text is based on the modern limit states approach to design and covers areas such as the properties of steel, types of steel structures, im... More

This book provides a concise introduction to all the key technologies of genetic engineering, including PCR, hybridization methods, gene mapping, cloning and targeting, as well as the applications of these techniques in the analysis and manipulation of mammalian genes. In addition, it includes an im... More