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Natakrgotri (Hindi) (Paperback)
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Natakrgotri (Hindi)
(Paperback)
Publisher: Khel Sahitya Kender (2009)
Rs. 800
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Please contact us with your replacement request within 10 days from the date of delivery of the product. The seller will be notified of the return request.
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Natakrgotri (Hindi) (Paperback) Price: Rs.800
Woodrow Wilson, long ago drew attention to the importance of comparative study to enrich American public Administration. Leonard D. White also called for a comparative Perspective in his book published in 1930.
About Author :
P. B. Rathod, (b.1958) has completed his Primary and Seconary Education in Aland Taluka of Gulbarga District (Karnataka). He passed in the tenth standard class from Karnataka University, he obtained Doctorate for his thesis on Development Administration in 1998 from Gulbarga University, Gulbarga.
Contents :
New Era of Sports Management in 2 vol.
Manoj Thomas
Vol. 1
1. Introduction: The marketing of sport
2. Marketing in for - profit and not-for-profit sport organizations
3. Alternative paradigms and sport marketing
4. Understanding the sport marketing environment
5. Sport and consumer buying behaviour
6. Sports organization buying behaviour
7. Segmentation, targeting and positioning in sport
8. Sport market research and marketing information systems
9. Managing sport products and services
10. Developing and extending sports brands
11. The Sports integrated Marketing Communications Mix
12. Direct, database and on-line marketing in sport
Vol. 2
13. Sport sponsorship, endorsements ad naming rights
14. Sports public relations
15. Pricing sports and sports pricing strategies
16. Distribution channels and sports logistics
17. Sports goods retailing
18. Strategic Sport marketing
19. Achieving competitive advantage and leading strategic change in sport organizations
20. International sports marketing and globalization
21. Organization, implementation, management and control of marketing in sport
22. Managing service quality and innovation in sport
23. The future for sport marketing
24. The marketing of sport: a practitioner perspective
Glossary
List of abbreviations
List of chapters
Case studies
List of figures
List of Tables
General sports marketing websites
Specifications of Natakrgotri (Hindi) (Paperback)
| Book Details | |
|---|---|
| Publisher | Khel Sahitya Kender |
| Publication Year | 2009 |
| ISBN-13 | 9788190461764 |
| ISBN-10 | 8190461761 |
| Language | Hindi |
| Binding | Paperback |
| Number of Pages | 456 Pages |
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