Negotiate This!: By Caring, But Not T-h-a-t Much

In this long awaited book, bestselling author Cohen offers a new--and humorous--look at the art and practice of negotiation in the 21st century.

- Herb Cohen is the author of the bestselling classic You can Negotiate Anything (Bantam, 1970), which was on the New York Times bestseller list for over nine months and was translated into 21 languages.
- The author will be featured on a nationally-aired PBS pledge show that is timed to tie in with the publication of Negotiate This
- Herb Cohen has offered his negotiating skills to help a wide variety of conflicts in business, sports, politics, and other areas, and has been involved with a variety of headline issues, from the Iran hostage crisis to helping resolve the National Football League strike. He has also served as a consultant on the Middle East to several U.S. presidents.
- Herb Cohen has been a practicing negotiator for the past four decades. He is constantly in demand as a public speaker on the art of negotiation and speaks to major corporations throughout the world. He has been a guest on the Tonight Show, Good Morning America, Nightline, and Larry King Live (a childhood pal and still best friend), and dozens more radio and television programs.